ESPN 5 brand for sports coverage on TV5 and Philippine edition of SportsCenter
TV5 Network Inc., (TV5) and ESPN have announced today an agreement for a long-term collaboration to introduce a new brand that will super serve Filipino sports fans – ESPN 5.
Mike Morrison, Vice President and General Manager, ESPN APAC, said, “ESPN’s focus around the world is simple: to serve sports fans. This long-term collaboration across television and digital allows us to jointly serve millions of sports fans in the Philippines with exceptional content and coverage. We are very excited about the opportunities that lie ahead as we bring ESPN’s great content, and decades of experience in sports media together with a dynamic leader in Philippine sports broadcasting like TV5.”
Through this collaboration, TV5’s “Sports 5” will be rebranded as “ESPN 5”, encompassing all sports coverage on TV5. In addition, ESPN will license to TV5 more than 2,500 hours of additional programming per year from its portfolio of sports rights, original programming and studio programs. The companies will also join forces to produce a daily Philippine edition of the iconic SportsCenter to air on TV5.
ESPN5 and the SportsCenterPhilippine Edition will air on TV5’s free-to-air television channels – TV5 and Aksyon 41.
Speaking about the agreement, Vincent “Chot” Reyes, President of TV5 said, “Our partnership with ESPN, long recognized as the worldwide leader in sports, gives us tremendous upside in the quality of sports programming that we bring to the market. ESPN strengthens our current position as the country’s sports authority. It is also a testament to our belief that the Filipino audience deserves the world’s best in sports content and programming.”
The brand and content deal between ESPN and TV5 is part of TV5’s strategic effort to deliver the most comprehensive, wide-ranging sports coverage in the Philippines, with Filipino audiences benefitting from the combination of local and global sports coverage, exclusive, industry-leading news and information programming from both ESPN and TV 5.
ESPN 5 on TV
On TV, the ESPN 5 lineup will consist of TV 5’s current sports rights portfolio, including the PBA, FIBA competitions, GILAS, UFC and the PSL, along with thousands of hours of new sports coverage and content from ESPN which include more than 70 NFL games per season. These include Monday Night, Sunday Night and Thursday Night Football games, as well as the entire NFL Playoffs, The Super Bowl and Pro Bowl. Alongside the live games, ESPN 5 will be able to feature award-winning ESPN NFL studio programming such as NFL Live.
Other ESPN programming included in the ESPN 5 agreement includes:
- Original, award-winning ESPN studio programs including Around the Horn and Pardon The Interruption.
- U.S. College Basketball (including the March Madness® NCAA Championship Tournaments);
- X Games, the premier action sports and youth lifestyle competition globally;
- ESPN’s Big Fights library, including many of the greatest boxing fights of all time;
- ESPN Films’ multi-Award Winning sports documentaries (including the 30 For 30 series);
- Major conference American college football (including the College Football Playoff and National Championship and comprehensive coverage of the college football bowl season);
- IndyCar Racing (including the iconic Indianapolis 500);
- NCAA college sport championships from baseball, softball, lacrosse and football;
ESPN and TV5 will offer a co-branded multisport ESPN 5 website and an accompanying ESPN 5 app to fans in the Philippines. The ESPN 5 site and app will offer a world-class, mobile-first digital platform that combines TV5’s sports content including local sports news, video and analysis with ESPN’s coverage of top sports from around the world – including basketball, global football (soccer), tennis, boxing, MMA, badminton, athletics, American football, eSports and more. The digital properties will feature scores, up to the minute news and statistics, commentary and analysis, video and more – all with a focus on specifically serving Filipino fans. More details on the cobranded website and app will be shared at a later date.The two companies will also jointly launch an ESPN 5 edition of the ESPN Player streaming service later this year, which will feature thousands of additional hours of live streaming content. At launch this will include hundreds of NCAA college basketball and football games, X Games and IndyCar racing. Additional content, including PBA, PSL and Gilas games will be added at a later date.
Lloyd Manaloto, Head of ESPN5 and D5 Studio, [email protected] +639189493330
TV5 NETWORK INC. (formerly ABC Development Corporation), a subsidiary of MediaQuest Holdings Inc., is a company engaged in television and radio broadcasting, and content production for local and international audiences, and other related businesses. TV5 is the leading sports broadcaster in the country, providing world-class coverage, programming, and delivery of various sporting events in the country.
It operates VHF channel 5 under the brand “TV5” and has its main transmitter located in Quirino Highway, Novaliches, Quezon City. TV5 Network Inc., sells and markets commercial airtime and other advertising opportunities to local and international brands thru Media5 Marketing Corporation.
For more information on TV5’s sports programs, along with its entertainment, news, and gaming content, visit www.tv5.com.ph.
ESPN, Inc. is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities, including 26 television networks and a variety of additional businesses that reach sports fans in more than 61 countries and territories across all seven continents. The company’s philosophy to global growth begins with its mission, to serve sports fans anytime, anywhere. It leverages world-class global technology and media platforms to deliver content and products that are locally relevant and tap into the passion and dedication of fans all over the globe.
In the Asia/Pacific Rim region, ESPN operates a diverse business that includes a broad portfolio of leading online and mobile brands and services, a leading television and digital media business in Australia, New Zealand and the Pacific Islands, and the Pacific Islands, collaborations with Sony in India, Tencent in China, TV5 in The Philippines and a minority ownership stake of J Sports in Japan, with whom it also syndicates content. Throughout South and Southeast Asia, ESPN is a growing leader in digital media, with ESPNFC.com, local editions of ESPN.com and the ESPN App and ESPNcricinfo website and app leading its portfolio of brands. Fans in the region log hundreds of millions of visits and billions of minutes via computers and mobile devices each month.
ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.