ESPN launches new football brand, ESPNFC, on multiple platforms

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ESPN launches new football brand, ESPNFC, on multiple platforms

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August 15, 2012

ESPN launches new football brand, ESPNFC, on multiple platforms

– New global ESPN football brand fully launches today on television, online and mobile

– Replaces ESPNSoccernet to become ESPN’s sole football brand globally and across platforms

– Contributors across ESPNFC include Shaka Hislop, Steve Nicol, Glenn Hoddle, Kevin Keegan and Gabriele Marcotti

– Comprehensive club blogger network and new regional correspondents keep fans in the know

ESPN, Inc. today announces the full launch of its multi-platform, multi-language and multi-country global football brand, ESPNFC. Initially launched as a preview in April for Euro 2012, ESPNFC today officially debuts ahead of the start of the Barclays Premier League. ESPNFC will cover all major leagues and competitions worldwide.

Arne Rees, vice president of international digital media for ESPN International: “ESPN is making a big statement with today’s launch of ESPNFC.  We are committed to the global game with a global, cross-media brand to cover it 24/7.  ESPNFC aims to serve fans by being the leading destination for definitive football coverage worldwide and year-round whenever and wherever fans want it.”

Across Platforms

From today, ESPNFC makes its full debut online and on TV in the Caribbean for the first time. ESPNFC replaces ESPNSoccernet as the sports media company’s global football brand, bringing together all of ESPN’s global football coverage and housing them under a single multimedia brand.

On mobile, the new ESPNFC app launches giving fans access to its content wherever they are, available on Apple, Windows Phone and Android handsets. Key features of the new ESPNFC application include personalisation, allowing football fans to personalise the app by their favourite leagues, teams and tournaments, and, exclusive video and audio from ESPN’s various studio-based discussion and analysis shows.

Online, comprehensive multimedia coverage from ESPNFC includes on-demand video highlights, studio programming clips, news, analysis and commentary, digital audio and podcasts, real-time scores, stats and more.  With particular emphasis on the live game experience, a Live MatchHQ service features data-driven content, including real-time scores and stats, highlights, message boards and more, all in a single unified interface.

On TV, its global multi-platform football debate and discussion show ESPNSoccernet PressPass becomes ESPNFC PressPass. The football discussion show that looks, daily, at the global game with a global perspective, the show features panellists and contributors from around the world of football – including Shaka Hislop, Robbie Mustoe and Frank LeBoeuf. Reflecting the cross-platform nature of ESPNFC, both TV and digital content will be heavily integrated to highlight major club news and analysis across all screens. Furthermore, the editorial agenda of both the TV show and web companion content will be closely aligned.

Also tonight, the show makes its U.S. television debut. Previously available only online in the U.S., the show will air six days a week on the ESPNEWS network. Press Pass first debuted in September 2002 on ESPN International’s English-language networks.  It can now be seen in over 107 countries and territories around the world.

ESPNFC will also provide new and unique, customizable digital opportunities for marketers who can work with ESPN to reach football fans on both a global and regional scale using ESPN’s worldwide sales teams. Online and on mobile ESPNFC will have the ability to detect where a fan is accessing content, and deliver locally relevant coverage, initially English and Spanish, for that region and serve that content in the native language. In time, the site will evolve to serve multiple languages.

New Contributors

ESPNFC organizes a developing worldwide network of writers, bloggers and analysts covering the latest news and developments 24/7, regardless of where they happen in the world. Each Barclays Premier League club and each of mainland Europe’s leading club sides will in time have a specific blogger on ESPNFC, connecting ESPNFC readers with the latest views and insights from their club.  ESPNFC is also developing a network of regional correspondents who will cover the latest news and stories from key soccer regions, including Spain, Italy and the regional hot-beds of football such as Manchester and London. Furthermore, fans can access a line-up of new big-name writers across multiple-platforms. They include:

  • Glenn Hoddle – former England national team manager, Hoddle will be contributor online and on mobile
  • Kevin Keegan – will contribute a column online and on mobile. The former Newcastle United, Fulham, Manchester City and England manager won a host of honours playing for the likes of Liverpool and Hamburg
  • John Barnes – A former England international, Barnes made over 600 appearances, winning league titles and individual awards with top flight clubs such as Watford, Newcastle and Liverpool.
  • Steve Nicol – Existing contributor on TV for PressPass, the former Liverpool player, Scotland international and New England Revolution manager, will additionally contribute regularly to ESPNFC online and on mobile
  • Gabriele Marcotti – Renowned international football journalist and expert on Italian, Spanish and English football, based in London, will write several times a week for ESPNFC and appear regularly on Press Pass.
  • Roger Bennett – a columnist for ESPNFC and host of Grantland, ESPN’s wide-ranging sports-scene site, Bennett will be covering the international game, with a focus on the Barclays Premier League.

EURO 2012

During EURO 2012, ESPNFC generated significant traffic online and on mobile platforms.  ESPNFC.com and ESPNSoccernet.com logged an average of 919,000 unique visitors and 12.7 million minutes per day during the tournament, up 35 percent and 205 percent respectively compared to EURO 2008.  Additionally, ESPNFC, ESPNSoccernet and ESPNDeportes mobile Web sites as well as the ESPNSoccernet app for iPhone and Android generated 33.6 million total page views, up 494 percent.

-ENDS-

Media contact: Ardi Dwornik, [email protected], 646-547-5612

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