ESPNCricinfo Factsheet

ESPNCricinfo Factsheet

With more than 20 years of heritage, ESPNcricinfo is the world’s leading digital cricket brand and destination, and is among the top five most-visited single-sport digital brands in the world. Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is available to cricket fans online and across mobile platforms – including Web, as well as tablet and smartphone apps.

In India, ESPNcricinfo is the #1 digital sports destination and the #1 cricket brand, leading all competitors in both unique audience, total time spent, visits, page views and average minutes per visitor. It has an average minute audience that is nearly double its nearest competitor – meaning that during any average minute of an a month, nearly twice as many fans are on ESPNcricinfo than any other sports destination.

Globally, ESPNcricinfo leads its top competitors in unique visitors, page views, average minutes per visitor, and total visits. Despite that leading position, it continues to grow. Across online, mobile and tablet devices (Web and apps) fans log more than 141 million visits, nearly 2 billion minutes of time spent and millions of video views each month with ESPNcricinfo.

ESPNcricinfo’s content includes news, live ball-by-ball coverage of all Test and one-day international matches, and features written by some of the world’s top cricketers and cricket writers. The site also includes industry leading products and sections, such as the Match Companion social scorecard, The Cordon and The Stands, as well as Statsguru – an unmatched database of in-depth statistics on each of the 3000 international and 50,000 first-class cricketers to have played the game. It also provides fans a dedicated line-up of original video, audio and online games, fantasy cricket games, and integrated social media including Google+, Facebook, YouTube and Twitter. On mobile, ESPNcricinfo is the leading mobile destination for cricket, and one of the leading mobile sports sites globally, and offers fans mobile and tablet applications (including apps for iPhone, iPad and Android devices) as well as Windows 8 multi-screen app.

At the heart of ESPNcricinfo is the one-of-a-kind content and journalism that has set the standard in coverage and discussion of the sport for 20 years. Among the brand’s industry-leading stable of journalists and contributors is a who’s-who of cricket journalists and writers, including: Sambit Bal, Harsha Bhogle, Sharda Ugra, David Hopps, Ian Chappell, Andy Zaltsman, Rahul Dravid, Akash Chopra, Ed Cowan, Sidhartha Monga, Brydon Coverdale, Rob Steen, Alison Mitchel, Andrew Hughes, Jarrod Kimber, Anantha Narayanan, Kamran Abbasi, Samir Chopra, Paul Ford, Dave Hawksworth, Jon Hotten, Michael Jeh, Raf Nicholson, Mahesh Sethuraman, Jack Shantry, Safi Thind, Michel van Oorschot, Stuart Wark, Jonathan Wilson and more.

With a long heritage of innovation, and pioneering products and coverage the extensive and pioneering audio and video offerings are Hawkeye simulations of real-time action, in-match pictures, weekly podcasts (including Switch Hit), plus exclusive player interviews and video blogs from leading cricket aficionados, ex-players and more.

The 2011 ICC Cricket World Cup showcased ESPNcricinfo at its very best, delivering multi-platform coverage that celebrated the past and present of cricket’s premier one-day tournament. A specially dedicated section of the site provided ball-by-ball updates, scores and text commentary while an extensive audiovisual offering cemented the site’s expert analysis and insight.

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