ESPN re-launches and re-brands Racing-Live.com
London UK – December, 2009: ESPN Digital Media today announced that it will re-brand and re-launch its motorsport website Racing-Live.com as ESPNF1.com. Acquired last year by ESPN, the new site will be re-designed and re-imagined to more effectively integrate with the company’s other industry-leading digital sports properties, ESPN.com, ESPNcricinfo.com, ESPNsoccernet.com, ESPNscrum.com and the forthcoming ESPN.co.uk.
The new-look site, which will go live today, will focus on Formula One. The site will be run from ESPN’s London offices and will be under the Editorship of newly hired award-winning motorsport journalist and presenter Claire Furnell.
“The new ESPNF1.com will build upon the strong heritage and audience that Racing-Live.com built, while adding ESPN’s technical and editorial know-how to deliver focused F1 coverage to fans at a new level,” says Tom Gleeson, Vice President ESPN Digital Media EMEA. “F1 has a huge global following and as a global leader in sports it is natural for ESPN to provide fans all over the world with coverage that has the same depth and quality as ESPNcricinfo.com ESPNsoccernet.com and our other digital properties. Thanks to our teams in London, Bangalore and the US, our sites are leaders in covering other top sports around the world and ESPNF1.com will meet the same standard.”
ESPNF1.com Editor Claire Furnell adds; “We have just seen the conclusion of a magnificent and unpredictable F1 season, and the introduction of new teams and drivers as well as the banning of re-fueling in 2010 will provide a whole new set of twists and turns. With our dedicated team, we aim to bring the best editorial coverage to fans in the UK and around the globe.”
The site will be packed with news, features and comment, including from Sir Stirling Moss, hired as a lead columnist. It will also offer F1 fans:
- Daily News Analysis: ESPNF1.com will provide the latest up-to-the minute coverage of the entire F1 sporting landscape:
- Statistics: The site will feature an exhaustive current and historical database of statistics for each driver, race and result:
- Photo Galleries and Archives: Fans will find a far reaching photo gallery including the latest images of the top teams, drivers and races, as well as building into an extensive historical database taking fans behind the lens going back decades:
- Features: exclusive features, in-depth storytelling and original reporting will be a central part of the site on a daily basis, following in the award-winning tradition of other ESPN Digital Media properties:
- Profiles: at launch the site will feature a full profile for each current driver and team and every grand prix. In time profiles will extend to every driver and will add full results for every team and grand prix.
ESPNF1.com will be in available in three language versions English, French and Japanese.
About Sir Stirling Moss
Sir Stirling Moss is amongst the greatest all-round racing drivers of all time and an icon of the motor racing world. Known during his career as ‘Mr Motor Racing’ he began his connection with the sport in 1948 at the age of 18. He drove for Mercedes-Benz, Jaguar, HWM, Maserati, Rob Walker Racing, Vanwall, Cooper and Conaught Engineering teams among others, and has driven more than 80 different types of cars in his remarkable career. Four times he finished runner-up in the F1 World Championship, and in a career that stretched from 1948 to 1962, Moss won 212 of the 529 races he entered, including 16 Formula One grand prix. In 1960 Moss was inducted into the International Motorsport Hall of Fame and in 2005 he was awarded the FIA gold medal in recognition of his outstanding contribution to motorsport.
About Claire Furnell
Claire Furnell joined ESPNF1.com as the site’s editor, having already established herself as being among the leading motorsports journalists in the world. She has presented and covered motorsports on television, in print and on radio, including stints with Sky Sports World Motorsport, Autocar and F1 Racing Middle East, the Granada Men and Motors team and more. She was honoured as the Guild of Motoring Journalists Young Motoring Journalist of the Year (2007) and is an avid racer as well. Although she has driven many modern machines she now competes mostly in historic circles in her father’s collection of vintage cars.
About ESPN Digital Media
ESPN Digital Media, a division of ESPN Inc, is the leading provider of sports on digital media platforms – including the Internet, broadband, mobile and emerging media platforms. At the centre of ESPN Digital are the award winning network of Web sites ESPN.com. ESPNcricinfo.com, ESPNsoccernet.com, ESPNdeportes.com, ESPNscrum.com and ESPNF1.com, as well as the broadband platform ESPN360 (with versions in the US, UK, Argentina, Mexico, Chile and dozens of European countries) and ESPN’s industry-leading collection of mobile assets – including mobile Web sites, leading applications, mobile television and on-demand video and more.
Based in Conn, ESPN. Inc is the world’s leading multinational, multimedia sports and entertainment company featuring a portfolio of over 50 multi media sports assets. ESPN is 80% owned by ABC. Inc, which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20% interest in ESPN.
ESPN International has grown to include ownership – in whole or part – of over 45 television networks outside of the United States, as well as a variety of brand extension businesses, which allow ESPN to reach fans in 200 countries and territories. In the UK ESPN now includes a portfolio of television and digital brands including ESPN Classic, ESPN America, ESPN.com. ESPNcricinfo.com, ESPNsoccernet.com, ESPNscrum.com, ESPN360.com and ESPNF1.com.
In June 2009, ESPN was awarded the exclusive live rights to 46 live Barclays Premier League matches in the 2009 -10 season and 23 matches a season from 2010 – 2013. Subsequently, ESPN launched a new channel in the UK on 3rd August called ESPN. On 16 July ESPN was awarded exclusive live rights to Clydesdale Bank Premier League games for the next five seasons, showing 30 live games each season across the UK and Ireland, starting with the 2009-10 campaign.
ESPN Classic Sport now has five networks (UK, French, Italian, pan-European and Middle Eastern feeds) available in over 40 countries, and ESPN has the rights to show NFL, NHL, MLB, and NCAA Football and Basketball across Europe, available in 43 countries.
ESPN America, a 24/7 channel, brings fans across Europe and the Middle East the best sporting action from North America, including NFL, MLB, NHL, NCAA basketball and (American) football, as well as leading news and information and analysis shows. It is the only channel in Europe dedicated to broadcasting North American sports and is available in 43 countries across Europe reaching 14 million households. The channel is also available in 19 countries in the Middle East.