Sony Ericsson teams up with ESPN and talkSPORT to bolster its football squad

Deals and AcquisitionsDigital and Mobile Platforms

Sony Ericsson teams up with ESPN and talkSPORT to bolster its football squad

Leading mobile phone manufacturer, Sony Ericsson and ESPN, the leading global sports media company, have partnered to bring football fans access to exclusive Barclays Premier League video clips, live scores and news on the XPERIA range of mobile devices via ESPN Goals.

Mobile service ESPN Goals is the first place for football fans to see video of all the goals and highlights for all Barclays Premier League matches over the next three seasons – within minutes of the action on the pitch.*

Sony Ericsson will offer the ESPN Goals Android app, free for three months, to any customer that purchases an XPERIA handset (X10, X10 mini or mini pro) available from now until the 26th November 2010 at all mobile phone retailers.

To complement this offering Sony Ericsson is also giving XPERIA handset owners the chance to ‘win a footballer’s salary’ with talkSPORT. The four week long competition, held on www.sonyericsson.com will showcase the talkSPORT panels’ top three goals and encourage XPERIA owners to vote for their favourite. Five weekly winners will each receive £1,000 for matching the predictions of the talkSPORT experts. The competition will culminate in a draw at the end of November with everyone that has entered throughout the four week period being put into one draw to ‘win a footballer’s salary’ of £100,000. The competition will be promoted to ESPN Goals customers accessing the app via XPERIA handsets.

ESPN Goals is a comprehensive mobile football service offering Barclays Premier League video, live scores and news. It is the first place for football fans to see video of all the goals and highlights each weekend for all Barclay’s Premier League matches  – within minutes of the action on the pitch*. ESPN Goals is available as an app on Android devices such as Sony Ericsson’s XPERIA handset range and on other popular smartphone platforms.

Richard Dorman, Senior Marketing Partnerships Manager, Sony Ericsson added: “The ESPN partnership and talkSPORT ‘win a footballers salary’ prize build on previous marketing programmes and perfectly complement our existing football portfolio. Our approach is to provide our customers with instant mobile content, enhance their fan experience and bring them closer to the much loved game. The retail offer ensures that purchasers of our XPERIA range will reap the reward of free Premiership goal highlights with the additional bonus of the chance to win a footballers salary.”

Robin Ashton, Commercial Director, ESPN Digital – EMEA: “There has been a dramatic growth in mobile content in recent years, with consumers demanding instant access to sporting highlights, we promise instant entertainment for all footie fans on the go. Sony Ericsson’s collaboration offers another great way we can deliver fans the Premier League anytime, anywhere, all season long.” 

ESPN Goals is available for free and gives football fans live scores and news at no cost. Fans can upgrade to the complete video service – which provides in-match, post-match and customised video clips, including all Premier League goals – from £3.99 per month.  The upgrade is an easy in-app purchase (with the charge appearing on the customer’s monthly mobile bill). The ESPN Goals app is also available on other mobile platforms.

Anthony Hogg, Head of Creative Solutions at talkSPORT sales house UTV Pitch “Our live and exclusive rights put us at the heart of the very biggest fixtures in the Premier League every week. The partnership with Sony Ericsson running across all of our portfolio radio, online and SPORT Magazine, provides our growing audience with the perfect way to enhance their weekly football experience through ESPN goals and the XPERIA range.”

Building on Sony Ericsson’s mobile entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA range includes the X10, X10 mini and X10 mini pro. These smartphones deliver a consistent user experience where communication truly becomes entertainment.

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