ESPN X Games Expands Its Franchise to Become the Largest Action Sports Competition in the World With Six Annual Events Around the Globe

Action Sports

ESPN X Games Expands Its Franchise to Become the Largest Action Sports Competition in the World With Six Annual Events Around the Globe

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May 17, 2011

ESPN X Games Expands Its Franchise to Become the Largest Action Sports Competition in the World With Six Annual Events Around the Globe.

Four Outside U.S., Two in U.S Scheduled for 2013; Host Cities Begin Bid Process

ESPN, the leading action sports content provider and creator of the X Games, today announced a significant milestone in its long-term plans to expand the X Games on a global basis. Beginning in 2013, ESPN will produce six world-class X Games events around the world – two in the U.S. and four events outside the U.S. ESPN is putting significant resources and focus behind this push for expansion outside the U.S. market and will bring the most prestigious action sports competition to cities and countries around the world.

 

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ESPN will conduct a formal bid process to determine the X Games host cities. In addition to the current events in Los Angeles, Aspen and Tignes, France where ESPN is partnered with Canal+, ESPN will add three international events which will be selected through the bid process. Final cities will be selected in 2012 for a three-year agreement and will work with ESPN to stage the event.

 

A total of 130 hours of live TV coverage across the six X Games events on ESPN networks in the U.S. and around the world will be supplemented by coverage on digital platforms, including a year-round action sports website. The foundation and top priority of the X Games events will continue to be the world’s best action sports athletes that will be invited to compete in the following sports for X Games: BMX, Skateboard, Moto X, Rally Car Racing; for Winter X Games: Skiing, Snowboard and Snowmobile.  Each X Games event will take on its own distinguishing characteristics that will set it apart from the others including introductions of different sports, cultural elements and the locations themselves.   .  In addition, the X Games will continue to showcase and celebrate action sports competition while also highlighting the artistic and social elements inherent in the action sports lifestyle.

 

“We are incredibly excited to take the X Games to the next level,” said Scott Guglielmino, senior vice president, programming and Global X Games. “While we have produced events under the X Games banner outside the U.S. for many years, these four new X Games events will be of the same size and stature as the Los Angeles and Aspen events.”

 

Pro skateboarder and legend, Tony Hawk, an integral part of the X Games over the past 17 years as an iconic athlete and TV analyst, said,  “It has been incredible to see the X Games grow from its’ relatively underground inception in 1995, to a thriving global competition circuit today,” said Hawk. “Our sports have benefited greatly from the positive exposure over the years, and I am proud to have watched it all evolve since the beginning.”

 

Since the X Games began in 1995, the franchise has evolved into a recognized, global brand as the event  has expanded its reach to consumer products, theatrical releases and ESPN.com/action – the definitive site for action sports fans. Over the past decade, the X Games and Winter X Games have enjoyed increased attendance as well as coverage and ratings/usage on TV and other ESPN platforms.  The most recent X Games and Winter X Games each set attendance records, pushing all-time attendance to more than two million spectators.

 

This expansion will be the first of its kind for the franchise in size, scope and scale, but since 1998 the X Games has successfully organized smaller events, qualifiers and demos in Brazil, Canada, China, France, Japan, Korea, Malaysia, Mexico, Singapore, Spain, Taiwan, Philippines and Dubai. 

 For cities interested in hosting an X Games or Winter X Games, log on to www.bidxgames.com.

 

For media information, including press releases, logos and additional images from past events, log on to www.espneventmedia.com.

 

For general information, log on to www.xgames.com. Follow the X Games on Twitter at Twitter.com/espnxgames

 

Contacts:

 

ESPN X Games       Katie Moses Swope, +1 303-290-7888; [email protected]

                                                Danny Chi, +1 310-642-1509; [email protected] 

                                                Paul Melvin, +44 (0)208 222 2104; [email protected]

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