ESPN today announced the launch of an innovative first-of-its-kind sports app in the British mobile sports market, which gives fans control of their mobile sports news and information experience. ESPN UK is a feed-based app that gives control to the fan – allowing users to personalise their own news service and easily discover all the content most relevant to their interests.
- Free, feed-based app delivers quick, easy, personalised access to all the latest in sport
- Simple interface delivers constant feed of latest sport news, analysis, video, live updates & scores
- Innovative design allows for easy personalisation content discovery and social sharing
- New app available on iOS and Android via the App Store and Google Play
Launching today in the App Store and Google Play, the new app will bring together ESPN’s unmatched range of content from its family of leading digital brands including ESPN.co.uk, ESPNcricinfo, ESPNFC and ESPN.com, into a consolidated, constant feed which each user can personalise easily.
Key features and functionality include:
MyESPN personalisation allows the user simple, one-touch management of personalised delivery and filtering of content based on their favourite sports, leagues and teams. A fan’s individual news and content stream can be as wide-reaching or as narrowly focused as they want.
With a single swipe, fans can move to a real-time all-sports feed to keep a finger on the pulse of the latest in sport.
Both the MyESPN personalised stream and the all-sport stream can be filtered by the type of content a user wants to receive — live scores, results, news, analysis, video, Twitter and Facebook posts, and much more — making it compatible to how the individual chooses to digest their sports news.
Constant real-time updates to both the user’s MyESPN feed and the all-sports feed – to satisfy a fan’s thirst for the very latest information.
Key sporting events will be highlighted with curated feeds throughout the year, with the ability for fans to control those with the same level of personalisation.
Fans can set and update personalised alerts and have news and scores for their favourite sports, teams and leagues pushed to them to ensure they miss nothing.
One-touch social sharing of content on Twitter and Facebook.
Designed and developed by ESPN in conjunction with LBI and NETCO Sports, the app’s API-driven news feed updates in real-time, displaying the latest news and content as it comes in – making the latest story the top story and encouraging sports fans to return to their news feed as the key stories of the day are constantly unfolding. A tablet version of the app is in development and is expected to be launched in late September.
Charly Classen, Senior Director Commercial, Digital & Marketing, ESPN said: “The new ESPN app builds on the personal nature of sports and how fans use their mobiles and tablets and is a true innovation in the UK mobile market enabling fans to feed their need to have their finger on the pulse of sport. The app combines ESPN’s unmatched collection of digital sports content and empowers the fan to consume the sports and teams they are interested in – and the type of content they prefer, whether that is scores, a traditional story, video or Twitter.”
The innovative functionality allows for a variety of advertising packages to be utilised throughout the app which will see traditional digital and rich media formats presented in a dynamic new way. Ads will be integrated into the app’s news feed and can be sold by sport, league or team for a more targeted and connective approach for brands.
ESPN already has heritage of innovating in mobile sport in the UK and a proven track record in the mobile and app development market. ESPN has the #1 most engaged mobile sports audience in the UK, with the average user returning more often, spending more time and viewing more pages each day than any other mobile sports brand in the market*. Visitation to its mobile services have grown 30 percent year-on-year** in the second quarter, to more than 800,000 monthly unique mobile visitors — ranking it among the UK’s top three commercial mobile sports providers.
For the past three seasons, ESPN developed and delivered ESPN Goals, allowing fans a whole new way to control when and how they get Premier League scores and see video clips of all the goals. ESPN Goals continues as a live Premier League scores and social media app, though will not feature the video clips.
Working Members of the Media:
If you are a member of the media and have questions regarding ESPN’s content, businesses or products in the UK or around the world, contact:
Director, Communications, ESPN — EMEA, APAC & X Games
o: +44 (0)208 222 2104
If you are unable to reach him, please contact [email protected] and a member of the ESPN Communications team will respond to you as soon as possible.
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