ESPNcricinfo Launches All-New Versions of iOS and Android Mobile Apps

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ESPNcricinfo Launches All-New Versions of iOS and Android Mobile Apps

ESPNcricinfo, available on the Apple App Store
Coming soon to Google Play

As the highly-anticipated ICC Champions Trophy commences today and cricket fans prepare for the countdown to the Ashes in July, ESPNcricinfo, the world’s leading digital cricket brand, announces the launch of new and improved versions of its iOS and Android mobile applications. The app is available now in the Apple App Store and will be coming soon to Google Play. Delivering the most comprehensive coverage of cricket from around the world, the app is available to cricket lovers just in time for the Champions Trophy, which is expected to feature in the ODI format for the last time this year.

ESPNcricinfo App Logo

Click to watch a demo video of the new app in action

ESPNcricinfo Launches All-New Versions of iOS and Android Mobile Apps
 An app that promises a range of new and engaging features to delight cricket lovers
 New version of apps launch in time for ICC Champions Trophy and the Ashes
 ESPNcricinfo continues to log dramatic growth in global mobile audiences

The apps offer fans the depth and quality of cricket coverage and incisive reportage that ESPNcricinfo is known and respected for. The new features in the mobile app socialize the experience, deepen engagement with fans and personalize the interface for each individual user.

The ESPNcricinfo app will cater to all types of cricket fans – from the most casual fans who just wants the latest scores and top news, to the most passionate who seek to analyze and dissect the stats and news to the last detail, as well as the highly social fans who want to share their experience and intelligence with friends and colleagues and be a part of the national and global conversation about the game.

Charles Classen, senior director, digital and marketing, ESPN, Europe, Middle East and Africa, said: “The significant upgrade in quality of user experience on mobile is on the back of ESPNcricinfo enjoying record growth in mobile traffic, in India and Worldwide. Today fans seek much more in terms of coverage, interactivity and participation and our endeavour is to provide them the opportunity to connect, analyse and engage in real time.”

AppScreens

WHAT’S NEW?
 Favourite what you like, to read offline later
 Social Integration to share content through Facebook and Twitter
 ESPNcricinfo Conversations for users to read and post comments through the facebook login
 Mobile story that tailors content for ease of use and speed on mobile, across all stories
 High resolution Photo Gallery for an enhanced visual experience on mobile devices, with the option to view as a slideshow
 Interactive Quiz and Glossary section for both the aficionado and the novice
 Exclusive content from the website like Number crunching, Quote Unquote and Did You Know now available on the mobile app as well
 Enhanced Alerts and Push Notifications covering score updates, breaking news and trivia
 Enhanced Player Profiles to know all you ever wanted to know about your favourite players
 Revamped Match Companion Social Scorecard Experience to offer the most comprehensive coverage of a match with faster score updates, related news and multi-media stories and rich statistics
 Records and Rankings to know the movers and shakers from players and teams in test, ODI and T20 formats
 Enhanced personal settings to customize the experiences based on individual preferences
 Shortcut tray to ensure you’re never far away from your most viewed screens

In addition to the ESPNcricinfo app on iOS and Android, an ESPNcricinfo app is available on iPad and Windows 8 multi-screen app (Windows 8-powered laptops and tablets). The enhanced content and user experience of this new version of the app will extend beyond iOS and Android smartphones later this year, with apps for additional tablets, including Kindle Fire, the Windows Phone platform and entry-level smartphones like the Nokia Asha.

The launch of the apps are the latest step in ESPNcricinfo serving sports fans on the multiple devices they use. In the UK, ESPNcricinfo is the leading cricket across computers and mobile devices, with fans logging an average of more than 28 million minutes per month with the brand – four times the amount of time fans spend with BBC Sport Cricket.* From August 2012 through May 2013, UK fans logged an average of 2.8 million visits per month to ESPNcricinfo from mobile devices alone, a 22 percent increase over the same period a year prior.**

The new apps launch as ESPNcricinfo today commences comprehensive coverage of the ICC Champions Trophy, which features the eight highest-ranked ODI teams. ESPNcricinfo will have reporters at all games to provide immediate match reports, the most in-depth match analysis, its unmatched statistical database – Statsguru – and its acclaimed independent 24/7 news service with two decades years of leadership in cricket journalism.

And as excitement builds towards this summer’s Ashes series in England, ESPNcricinfo’s live ball-by-ball coverage will feature an innovative social scorecard – Match Companion – which brings fans closer to the action by enabling them to interact with other fans and ESPNcricinfo’s leading journalists as the matches unfold and serving as a second screen companion to viewing. Further details of ESPNcricinfo’s Ashes coverage and content will be unveiled in the weeks ahead.
***
About ESPNcricinfo
With 20 years of heritage, ESPNcricinfo is the world’s leading digital cricket brand and is among the top five most-visited single-sport digital brands in the world. Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is committed to delivering an independent voice for comprehensive coverage of the sport and is available to cricket fans online and across mobile platforms.

Globally, ESPNcricinfo leads its top competitors in average minute audience, unique visitors, page views, average minutes per visitor, and total visits. Despite that leading position, it continues to grow. Across online, mobile and tablet devices (Web and apps) fans log more than 141 million visits and nearly 2 billion minutes of time spent each month with ESPNcricinfo globally and log millions of video views.

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Working Members of the Media:
If you are a member of the media and have questions regarding ESPN’s content, businesses or products in the UK or around the world, contact:

Paul Melvin
Director, Communications, ESPN — EMEA, APAC & X Games
o: +44 (0)208 222 2104
[email protected]

If you are unable to reach him, please contact [email protected] and a member of the ESPN Communications team will respond to you as soon as possible.
Consumers:
Please visit contact us here: ESPN Contact Info

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Paul Melvin

Sr. Director, Communications
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