ESPNCRICINFO OFFERS COMPREHENSIVE MULTI-PLATFORM ASHES COVERAGE

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ESPNCRICINFO OFFERS COMPREHENSIVE MULTI-PLATFORM ASHES COVERAGE

– ESPNcricinfo multi-platform coverage features news, scores, analysis, video and social content
– Exclusive Ian Bell columns, fan Q&A with Kevin Pietersen, commentary from Ian Chappell, Mark Butcher
– 2nd ESPNcricinfo 20th Anniversary event to be held in Brisbane, to debate the question “Who Owns Cricket?”
– Sponsors in UK and Australia include DAVE, Windows 8, Holden, NICABATE and more

Cric Muck

As Australia host England in the upcoming 2013/14 Ashes series, ESPNcricinfo – the world’s largest single sport website – will offer the most comprehensive multiplatform coverage in the build-up to and throughout one of cricket’s most anticipated Test series. Including columns and video content from England international, Ian Bell, as well as former Australia captain Ian Chappell, fans will be able to follow all the action online and on mobile via the ESPNcricinfo mobile app.

ESPNcricinfo has also secured a number of sponsorship deals, in the UK and Australia, including UKTV’s DAVE channel and Microsoft Windows 8 in the UK, as well as automotive brand Holden, NICABATE stop-smoking products, Asics, and Village Roadshow in Australia.

Celebrating its 20th anniversary, ESPNcricinfo will continue to offer cricket fans across the globe extensive ball-by-ball match coverage and the most comprehensive match reports. In addition, there will be a host of exclusive columns, videos, fan engagement and editorial content that will run throughout the Ashes on the site, including:
• Ian Bell – the top run scorer in the 2013 summer Ashes series, the England and Warwickshire batsman will write regular columns throughout the 2013/14 series.
• The Ashes Witty Banter hub brought to you by DAVE is a real-time social flipboard that brings together all the Twitter and Instagram news, images and banter from across English and Australian media, fans, players and cricketing communities – putting all the best Ashes banter and discussion on show for fans around the world, along with interactive polls.
• Match Coverage and Analysis – The best match reports, news and analysis from ESPNcricinfo’s top team in Australia including Jarrod Kimber, George Dobell, Dan Brettig, Brydon Coverdale and David Hopps.
• Daily & End of Test Video – expert analysis of each match day’s play from the unique viewpoint of ESPNcricinfo’s Kimber, with special video “huddles” at the end of each Test, featuring insights from the likes of Ian Chappell, Mark Butcher and Bryce McGain.
• Fan Q&A with Kevin Pietersen – As England’s talismanic batsman reaches his 100th Test match, ESPNcricinfo will give fans the chance to submit questions for ESPNcricinfo to ask him in a special Q&A.
• “Polite Enquiries” – A new video series on match days throughout the Ashes, where questions from fans following ESPNcricinfo on Twitter are discussed and answered.
• ESPNcricinfo Ashes Video Diary – Jarrod Kimber and George Dobell explore the many varied delights of an Ashes tour Down Under with a special video blog series as they attend matches, analyse the action, glance behind the scenes with the fans, and highlight some of the joys of a tour in Australia.
• Daily ODI Video Report – A daily video recap and look ahead from the ODI series this winter, giving fans an overview of the play, results and storylines.
• The Cordon – featuring some of the most thought-provoking bloggers and observers in cricket, The Cordon provides fans around the world with the latest stories and musings through an unmatched collection of articles, podcasts and discussions.
• ESPN Fantasy Cricket – a unique offering for fantasy cricket fans in 2013, players will be able to win prizes after every Test match and series, as well as the ultimate accolade of overall Ashes Fantasy champion. For more information, visit: www.espncricinfo.com/fantasy.
• The Stands – the recently launched section designed entirely around the fans and their voice. The Stands is the platform for cricket-lovers to sound off, debate and discuss the game: from polls on hot topics, fan-submitted opinion pieces, caption competitions and even cricket-based crosswords and games.
• ESPNcricinfo Match Companion – ESPNcricinfo’s ‘social’ scorecard for cricket. Match Companion provides a second-screen match experience, combining standard scorecard information and stats with social media – allowing fans to connect and engage with each other, in-depth stats, information and analysis.

Dave Banter

ESPNCRICINFO MOBILE
ESPNcricinfo has also announced a series of new mobile product launches and updates, including:
• New Mobile Web Site: Utilizing HTML5, the new mobile web site delivers a completely new mobile website with improved interactive designs that create an enhanced user experience across mobile devices of all kinds.
• Smartphone Apps: The ESPNcricinfo app update (for iOS and Android) includes significant design and features-led upgrades to its app – including push notification reminders, a new landscape mode, content filters, new podcast “background” listening option and more – ensuring the best, seamless delivery of world-class cricketing content to fans.
• Fanatix Cricket powered by ESPNcricinfo: ESPN and Fanatix have collaborated to launch Fanatix Cricket powered by ESPNcricinfo a new social mobile app for cricket lovers. The app lets fans gather over matches on their mobiles, discussing and debating the game with friends by checking-in to live matches and engaging with others in ‘huddles’ – private groups of social media friends (Facebook, Twitter, Google+) or public groups with others following the same match. Throughout, they have access to content from ESPNcricinfo’s news, scores, blogs, images, video and social media feeds and can serve as their “first” or “second” screen.

ESPNCRICINFO FOR CRICKET: WHO OWNS CRICKET?
On November 19, ahead of the first Ashes Test in Brisbane, ESPNcricinfo will host its second ESPNcricinfo For Cricket event where some of cricket’s leading figures will debate the question: Who Owns Cricket? With Ian Chappell as keynote speaker, the evening will also include a panel discussion hosted by Mark Nicholas, and featuring former players Michael Atherton, Steve Waugh, commentator Jim Maxwell and Andrew Jones, CEO, Cricket New South Wales. The event will be filmed and made available on ESPNcricinfo.com.

The first ESPNcricinfo For Cricket event — held at The Kia Oval in London last August — focused on the importance, and future, of Test cricket in the modern age, including a keynote speech from legendary cricketer Rahul Dravid.

20 YEARS AS CRICKET’S LEADING GLOBAL VOICE
Since launching in 1993, ESPNcricinfo has grown to become the world’s leading digital cricket brand, and is now the #1 cricket site in the world and the #1 single-sport site in the world. Celebrating two decades of connecting fans with cricket through technology and award-winning journalism, ESPNcricinfo launched a multi-faceted initiative over the past 5 months, tracing the website’s journey from the early days of the World Wide Web to the age of micro-blogging alongside the many developments in cricket and technology which have unfolded over the last 20 years. See more at: www.espncricinfo.com/20.

Charles Classen, Senior Director Commercial, Digital and Marketing, ESPN: “Nobody covers cricket like ESPNcricinfo and the award-winning editorial and product teams continue to provide cricket fans with the most comprehensive and innovative coverage both online and on mobile. As we approach one of the most anticipated events in both cricket and the UK sports calendar, we’re excited to engage with fans directly, deliver them all the latest news and analysis and enjoy The Ashes with them.”

Globally, ESPNcricinfo leads its top competitors in average minute audience, unique visitors, page views, average minutes per visitor, and total visits. Despite that leading position, it continues to grow. Across online, mobile and tablet devices (Web and apps) fans log more than 141 million visits and nearly 2 billion minutes of time spent each month with ESPNcricinfo globally and log millions of video views.

In the UK, between July and September, the average audience on ESPNcricinfo at any given minute was nearly double the number two destination (BBC Sport Cricket). ESPNcricinfo had three times more page views than the number-two destination and visitors spent nearly twice as long with ESPNcricinfo (online and on mobile devices) – highlighting the engagement with the brand’s unmatched breadth and depth of content.*

www.espncricinfo.com

* comScore

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