• UK sports app selected for design that maximises iOS 7 platform
• Free and simple feed-based interface delivers latest sport news, scores, analysis, video
Following its successful launch this fall, ESPN’s first UK multi-sports app has been selected as part of the App Store’s Best of 2013 for design. ESPN UK is a fresh and powerful new feed-based app that gives control to the fan – delivering all the latest in sport and letting users easily personalise their own news service and discover all the content most relevant to them.
The app brings together ESPN’s unmatched range of content from its leading digital brands including ESPN.co.uk, ESPNcricinfo, ESPNFC, ESPNF1 and ESPN.com, into a consolidated, constant feed – fully in the user’s control.
The API-driven news feed updates in real-time, delivering the top stories and displaying the latest news and content as it comes in – encouraging sports fans to return to their news feed as the key stories of the day are constantly unfolding.
To check out the ESPN UK app in the App Store Best of 2013 feature, visit: AppStore.com/BestOf2013
Created by the App Store Editorial team, the feature celebrates the most remarkable, innovative, and entertaining apps of 2013.
ESPN remains the most-engaged mobile sports brand in the UK, with the average user visiting ESPN more often, spending more time and viewing more pages on mobile than any other sports brand in the market.* ESPN is the fastest-growing mobile sports brand – with its mobile audience growing 141% in unique visitors so far this season (Aug – Oct ‘13).*
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* Source: comScore – GSMA, On + Off Network, (Aug-Oct)