ESPN International Launches Digital Shop for


ESPN International Launches Digital Shop for

• ESPNcricinfo Shop to launch first; ESPNscrum shop coming
• Digital commerce store to offer a wide range of sports apparel, accessories, equipment and memorabilia

ESPN announces today the launch of a digital shop across its sites. The online stores, developed in collaboration with Velocity Brand Management’s retail division (VBM Retail), will provide global cricket fans with a wide range of licensed and fan-specific merchandise along with branded and co-branded products. Fans can access the shop through a “Shop” tab and button, available in the navigation of site homepage.

ESPNcricinfo Shop Home

Additional digital shops will debut across other ESPN digital properties globally in 2014, including ESPN Scrum.

The shop, available on and, features a full range of cricket products including apparel, accessories, novelties, equipment and memorabilia. Additionally, the shop will offer a wide array of licensed team merchandise along with ESPNcricinfo branded and co-branded products.


Men’s, women’s and children’s national team apparel for Australia, Bangladesh, England, India, New Zealand, Pakistan, South Africa, Sri Lanka, West Indies, Zimbabwe
T20 club team apparel for IPL, Big Bash, ECB, Ram Slam, CPL, Sri Lanka and T20 Champions League
A wide range of bats, balls, gloves, stumps
Men’s, Women’s and Children’s Ashes apparel and accessories
Men’s, Women’s and Children’s 2015 ICC Cricket World Cup merchandise and apparel
Men’s, Women’s and Children’s 2014 ICC World Twenty20 merchandise and apparel
ESPNcricinfo branded apparel and merchandise
Signed memorabilia from some of cricket’s great players including Sachin Tendulkar, Ricky Ponting and more
Official apparel for specific legendary players such as Michael Clarke, Sir Viv Richards, Chris Gayle, Sachin Tendulkar and more.

VBM Retail, which will run the ESPN digital shop sites, is developing branded and co-branded licensed product collections utilizing ESPN logos and drawing inspiration from brand personality and sport-specific cultural elements for each of the online stores.

“VBM Retail is delighted to be working with ESPN. This is a great collaboration and we look forward to a prosperous relationship,” said James Ashworth,

ESPNcricinfo is the number one digital cricket destination globally, in all major cricketing nations (India, UK, Australia, South Africa, New Zealand, the West Indies, Pakistan, Sri Lanka, Bangladesh) and in the US. More than 10 million fans globally log more than 1 billion minutes of time spent on ESPNcricinfo in an average month.* It logs more unique users, minutes, and page views than any other online cricket site in the world and reaches more men 18+, men 15-34, men 35+, and females than any other cricket site. It continues to grow, with global visits from computers and mobile devices up 25% year-on-year through November.


ESPN International is a division of ESPN, Inc., which includes ownership — in whole or in part — of 24 television networks outside of the United States, as well as a variety of additional businesses that allow ESPN to reach sports fans in more than 60 countries and territories across all seven continents. ESPN International business entities include television, radio, print, internet, broadband, wireless, consumer products, and event management.

ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.

Velocity Brand Management (VBM)
Velocity Brand Management (VBM) is well known to the licensing industry through its agreements with premier sports brands globally. Through experience of working across a diverse range of licensing and branding programs, VBM has a global network of suppliers, manufacturers, retailers and strategic partners. This network is invaluable and enables VBM to provide clients with access to an already established and proven resource base.

Velocity Brand Management has established a separate division of the business to focus solely on the retail sector. VBM Retail comprises of experts in online retailing, venue merchandising and manufacturing.

About ESPN Consumer Products
ESPN Consumer Products enhances the experience of sports fans of all ages through innovative and high-quality products. ESPN Consumer Products oversees the development of product collections under the ESPN family of brands (ESPN and X Games) that are designed for sports fans by sports fans. Products are available at a wide variety of retailers globally and include lifestyle and co-branded apparel, headwear and accessories, novelties, consumables and a wide variety of sporting goods.

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