• ESPN UK app available for free from Amazon App Store
• Sports App delivers personalised news feeds to fans
• Free App featured in App Store’s “Best of 2013”
The ESPN UK App is now available on Amazon Kindle Fire HD. Downloadable completely free from the Amazon App Store, the ESPN UK App is the sports fan’s gateway to ESPN’s comprehensive digital sports coverage on Kindle.
Bringing together ESPN’s unmatched range of quality sports content and journalism from its leading digital brands including ESPN.co.uk, ESPNcricinfo, ESPNFC, ESPNF1 and ESPN.com, the ESPN UK app puts sports fans in control of the sports news, scores, analysis and video that match their tastes. The feed-based App that gives control to the fan, using an API-driven news feed which updates in real-time, delivering a curated top stories menu, as well as a customisable feed that delivers latest news and content as it comes in.
ESPN has a well-established heritage of leadership in mobile sport globally and in the UK, and a proven track record in the mobile and app development market. ESPN has the most engaged mobile sports audience in the UK, with the average user returning more often, spending more time and viewing more pages each day than any other mobile sports brand in the market. In 2013, ESPN reached an average of more than 3.5 million UK fans per month, with more than 2.1 million coming via mobile. In the UK, ESPN’s average monthly mobile unique users increased 90 percent year-on-year, while visits increased 73 percent.
Utilising Android’s operating system, the ESPN UK App on Kindle Fire HD offers simple, one-touch navigation, personalisation and filtering of content based on a fans favourite sports, leagues and teams. A fan’s individual news and content stream can be as wide-reaching or as narrowly focused as they want. With a single swipe, fans can move to a real-time all-sports feed to keep a finger on the pulse of the latest in sport.
Both the MyESPN personalised stream and the all-sport stream can be filtered by the type of content a user wants to receive — live scores, results, news, analysis, video, Twitter and Facebook posts, and much more.
The innovative functionality allows for a variety of advertising packages to be utilised throughout the app which will see traditional digital and rich media formats presented in a dynamic new way. Ads will be integrated into the app’s news feed and can be sold by sport, league or team for a more targeted and connective approach for brands.
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