- Collaboration with BUCS to Celebrate University Basketball in UK & US, raise money for Great Ormond Street Hospital
- Event coincides with NCAA March Madness® College Basketball Tournament in US and BUCS Basketball Championship in UK
- All comers invited to play in six-hour charity game and watch live NCAA action from US in ESPN Player Lounge
ESPN Player is hosting a charity basketball game on Friday, March 21 to raise money for Great Ormond Street Hospital Children’s Charity and collaborating with British Universities & Colleges Sport (BUCS) – the organising body for university and college sport in the UK – to celebrate university basketball on both sides of the Atlantic.
ESPN Player Hoops Madness will take place at the University of East London (UEL) SportsDock. The game will tip off at 4pm and continue for six hours, ensuring that as many people as possible can take part. Anyone who wishes to play is simply asked to sign up themselves or a team and make a small donation to Great Ormond Street Hospital Children’s Charity. The game will be open to the general public (over the age of 16), from die-hard fans and regular players, to casual participants and first-timers, with free food and drink for attendees.
Players can sign up individually, or with friends, by emailing [email protected] with the name and email address of all players in a group/team. A charitable donation of £5 per person (or £20 for team of 5) is requested, and all donations go to Great Ormond Street Hospital Children’s Charity.
For details on the event or to make a donation participants can visit http://www.justgiving.com/ESPNPlayerHoopsMadness. All players who donate will automatically be entered into a draw to win prizes including NCAA team merchandise, ESPN Player subscriptions and more.
As well as playing basketball, the event will give hoops fans the chance to relax and hang out in the ESPN Player Lounge and watch live action from the NCAA Men’s College Basketball Tournament (aka March Madness®) in the USA. ESPN Player is bringing UK and European viewers live and on-demand coverage of every game of March Madness® as the top 68 college teams in the US compete for the national championship.
In the UK, the BUCS Basketball Championship Final 8 also takes place at UEL on March 15-16, and will decide which teams will contest the BUCS Basketball Championships Final as part of Big Wednesday, on March 26 at Surrey Sports Park.
“Basketball is one of the biggest participation sports in the UK, and university basketball on both sides of the Atlantic is full of passion, competition and excitement,” said Charly Classen, Vice President and GM, ESPN EMEA. “March is a huge month for basketball in the US and the UK, with the NCAA Tournament and the BUCS Championship both taking place, and it is a great opportunity to give the UK basketball community a chance to have fun playing and watching basketball, raise money for a great cause and celebrate great sport with other fans.”
The money raised from the event will be part of the £10 million Disney Appeal for Great Ormond Street Hospital Children’s Charity in support of the hospital’s redevelopment plans.
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