ESPN.co.uk and ESPN FC Launch #PLPreview Multimedia Package

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ESPN.co.uk and ESPN FC Launch #PLPreview Multimedia Package

• Special editorial package looks ahead to 2014-15 Barclays Premier League season
• Each of the 20 Premier League clubs covered in depth, with news, developments, predictions and analysis
• Immersive, responsive design gives fans a rich experience on any device
• Fans can weigh in via #PLPreview

PLPAs excitement builds ahead of the start of the new Barclays Premier League campaign, ESPN.co.uk and ESPN FC’s stable of experts, journalists and contributors have been examining the 2014-15 season ahead and have launched a new Season Preview Special Section.

The dynamic multimedia section features a complete overview of each of the 20 Premier League clubs, starting today with Manchester United, and is powered by the combined resources of ESPN’s signature multi-sport home (ESPN.co.uk) and its global football-specific property (ESPN FC).

The special package presents analysis of each team, their key signings and off-season developments, top players and their manager individually ahead of the coming season. Presented with a combination of text, graphics, video and images, the multimedia content is an engaging primer for fans. It includes:
• Bespoke video, featuring ESPN FC’s football experts Shaka Hislop, Craig Burley, Steve Nichol, Alejandro Moreno and more
• Analysis of each of club by ESPN FC club-specific bloggers
• Key statistical information, insights and infographics from ESPN Stats & Information
• Predictions for each team, including top line ups and where the club will finish in the final standings
• Analysis of who the key difference-making players will be and the lessons learned from the previous campaign
• Fans are encouraged to share the content socially and weigh in on Twitter using #PLpreview

With an emphasis placed on visual and informative design, ESPN’s PL Preview showcases the brand’s commitment to leading digital storytelling, featuring video, infographics, images and innovative design.

The special preview package is also fully responsive across all devices, resizing and changing structure to fit the size of the screen being used to view the content and adapting to provide the best user experience.

Commenting on the feature, Charles Classen, VP and GM, ESPN EMEA said: “This project is the perfect example of the type of storytelling we do – smart, thorough, informational and with a personality that fans connect with. We’re sports fans at heart, and we work to create content that’s entertaining and informative. Stuff we’d want to read and watch.”

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