- Jonah Lomu, Ben Cohen and Mark Cueto revealed as ESPN columnists for Rugby World Cup
- New ESPN Fantasy Rugby powered by BMW game launched
- BMW comes on board as rugby partner
ESPN have revealed that ex-international rugby stars Jonah Lomu, Ben Cohen and Mark Cueto will contribute to the leading sports website’s extensive coverage of the 2015 Rugby World Cup. The trio will join ESPN as columnists throughout the autumn period, writing regular columns that offer their expert opinions and unique insight into rugby’s biggest tournament. The columns add to ESPN’s comprehensive coverage of the 2015 Rugby World Cup, which will include in-depth game and group previews, match reports from every game, city guides, interviews with the key figures, detailed stats and much more.
ESPN’s hugely popular fantasy rugby game also returns for the tournament and will be powered by BMW. The game allows registered users to select a 15-man team of international players in a socially interactive environment, with the chance to win a range of prizes. Ben Cohen will chair his own league and users can compete against his chosen team, with the first placed manager receiving a signed shirt from the 2003 Rugby World Cup winner. The user who tops BMW Chairman’s League at the end of the competition will win a track day for up to twelve guests where they will be able to drive BMW’s collection of high performance sports cars and open-top racing cars on four purpose built circuits.
Other leagues include the ESPN Scrum League & the talkSPORT League, where the winner will receive a PlayStation 4 – 1TB – Ultimate Player Model with the latest rugby game and a Samsung 32-Inch HD TV. The top performing managers can also win prizes throughout the Rugby World Cup. Online users are able compete against friends, family and colleagues in their own mini-leagues, a Sonos wireless speaker system can be won in a prize draw by those who invite more than eight players to join their league.
The launch of ESPN’s Fantasy Rugby powered by BMW also includes in-game advertising and sponsorship. The deal offers the car manufacturing company integration into the functionality of the game, shown by a logo on the pitch and surrounding boards branded with the company emblem. BMW is also featured across sections of ESPN’s digital platforms running standard and rotational advertising solutions.