Term Covers 2016 – 2026
Agreement Includes Inaugural Abierto Mifel Presentado por Cinemex in Los Cabos
ESPN International has reached a ten-year multimedia agreement with MexTenis, a company owned by Grupo Pegaso, to distribute the Mexican Tennis Open tournaments in Mexico, Central America and the Caribbean across television and digital platforms. ESPN has been the exclusive home of MexTenis events in Mexico since 2003.
Under the terms of the agreement, ESPN in Mexico has exclusive rights to all ten of the Abierto Mexicano Telcel presentado por HSBC in Acapulco and the Abierto Mifel presentado por Cinemex in Cabo San Lucas. In addition, the Abierto Mifel will air on ESPN in Central America and the Caribbean.
“We are proud to be the home of these prestigious tennis events in Mexico,” said Tim Bunnell, senior vice president of production, programming, marketing and advertising sales for ESPN International. “For over 13 years, ESPN has been dedicated to showcasing the world’s best tennis events to Latin American fans, offering the most comprehensive coverage on multiple platforms. We are excited to expand our agreement with MexTenis and especially welcome the new Los Cabos event to our platforms. MexTenis events will remain an essential component of our tennis coverage held throughout the year.”
“We are very excited to expand our already successful relationship with ESPN and have one of the world’s best sports network as a partner” said Javier Braun, Chief Operating Officer of GRUPO PEGASO. “ESPN owns the rights to the 4 Grands Slams and all of the Masters 1000 of the ATP, so having both of our tournaments broadcasted by them for the next 10 years is a remarkable agreement for both parties”.
The first event of the new agreement is the inaugural Abierto Mifel presentado por Cinemex that began on Monday and goes through August 13. ESPN’s coverage is available on ESPN3 and ESPN Play and includes the live telecast of one match per day at 11pm EST, through Thursday. It continues live on Friday and Saturday with the semifinals and the final matches. Previously held in Colombia, this year’s first edition of the Abierto Mifel is held at Delmar International School in Cabo San Lucas. The tournament has a financial commitment of over US$800,000, making it the highest ATP 250 of the Americas.
The Abierto Mifel will be followed by the Abierto Mexicano Telcel presentado por HSBC in Acapulco, MexTenis’ blue hard-court event held in February at the Acapulco Princess Mundo Imperial. ESPN’s multiplatform, exclusive coverage in Mexico will include live and delayed matches occurring between 4 p.m. and 10:30 p.m. EDT Monday through Thursday and all men’s and women’s semifinal and final matches.
ESPN International is a division of ESPN, Inc., which has grown to include ownership — in whole or in part — of 26 television networks outside of the United States, as well as a variety of additional businesses that allow ESPN to reach sports fans in over 61 countries and territories across all seven continents. ESPN International business entities include television, radio, print, internet, broadband, wireless, consumer products, and event management. The company and its holdings maintain offices or production facilities in key locations around the world including Bangalore, Bristol, CT, Buenos Aires, Hong Kong, London, Mexico City, Miami, FL, Melbourne, Mumbai, New York City, Rio de Janeiro, São Paulo, Singapore, Sydney, and Toronto. Since 1983, ESPN (originally founded in Bristol, Connecticut, in 1979) has grown around the world, establishing itself as the leading global sports media brand. The company’s philosophy to global growth is to always serve sports fans and be locally relevant to them, with content and products that tap into their great passion and dedication.
MexTenis, company owned by Grupo Pegaso, is the main promoter of Tennis in Mexico, expanding the sport from different perspectives. The company owns and organizes the two most important tennis tournaments in México, the Abierto Mexicano Telcel presentado por HSBC and the Abierto Mexicano Mifel presentado por Cinemex. The Abierto Telcel, Latin Americas most important tournament, is held in February in Acapulco and co-hosts a WTA Tier III tournament with an ATP 500. The Abierto Mifel in los Cabos, held in summer at the end of July is positioned as the 4th most important ATP 250 Tournament price money wise.
Grupo Pegaso began operations in 1994, in order to promote projects with a strong social commitment, which over time will acquire wide-reaching dimensions for Mexico within the most dynamic sectors of the economy; such as telecommunications, real state, culture and sports.