2024 in Review
As we close out the year, I’m incredibly excited to share our Year in Review for 2024, which includes a sampling of achievements in what has been one of the most remarkable years in ESPN’s 45-year history.
Earlier this month, we launched ESPN on Disney+, punctuating an important year in our streaming strategy by providing access to sports content alongside general entertainment, and kids and family programming, all within a single app.
Also in 2024, we set the foundation for dynamic programming content for years to come with several significant agreements, including the NBA/WNBA, College Football Playoff, NCAA (including 21 women’s and 19 men’s championships) and the USTA. Most recently, in collaboration with TNT Sports and the NBA, we announced a deal to present the iconic Inside the NBA studio show starting with the 2025-2026 season.
We welcomed Nick Saban, Jason Kelce, Bill Belichick and Shams Charania to our platforms this year, all noted as impactful signings. We also saw Elle Duncan, Andraya Carter and Chiney Ogwumike hailed throughout the season for their fantastic women’s college basketball coverage.
Speaking of women’s hoops, it was a monumental year for our coverage of college basketball and the WNBA with records seemingly shattered on a weekly basis. On top of that, the debut of our SEC on ABC college football package led the industry in its first season, while our storytelling was both captivating and powerful.
We also continued to innovate, with “The Simpsons Funday Football” alternate Monday Night Football telecast on ESPN+ and Disney+ and the first real-time animated NBA game “Dunk the Halls,” with the New York Knicks hosting the San Antonio Spurs at noon ET coming up Christmas Day on ESPN2, Disney+ and ESPN+ as the latest example.
Combine all that with strong results from our emerging ESPN BET business, and record-setting, industry-leading engagement within Digital, Social and Studio Shows such as College GameDay (having its most-watched season ever), SportsCenter with Scott Van Pelt, First Take, Pardon the Interruption, Get Up and The Pat McAfee Show, and we are well positioned for continued growth and success.
I cannot say enough about the total team effort by everyone at ESPN in making 2024 such a historic year. Our creativity and unrelenting service to sports fans will continue in 2025 with the early fall launch of our flagship direct-to-consumer product.
We thank you for your continued interest in ESPN and look forward to further sharing our strategy and progress in the months ahead. As I like to say, I like our hand.
Happy Holidays and best wishes for a phenomenal 2025!
— Jimmy Pitaro, Chairman, ESPN
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Incredible Year for Women’s Basketball
Women’s basketball and women’s sports experienced astounding new heights in 2024 with many records set. To help illustrate the point, a sampling of WNBA and WCBB watershed moments on ESPN:
2024 NCAA Division I Women’s Regular Season Records
- The 2023-24 women’s college basketball regular season saw a 37% YoY increase across ESPN platforms. Spanning 81 total games, it was the most-watched regular season on ESPN platforms in 15 years, averaging 476,000 viewers across games on ESPN and ABC.
2024 NCAA Division I Women’s Tournament Records
- The 2024 Women’s NCAA Tournament was the most-viewed Women’s Tournament since ESPN acquired exclusive rights in 1996 (+121% YoY). Additionally, every round generated record viewership.
- The Championship game (Iowa/South Carolina) averaged 18.9M viewers, becoming the most-viewed college basketball game on record (men’s or women’s). Leading into the matchup, the one-hour NCAA Women’s Basketball Championship Special delivered 2.9M viewers.
- The Semifinals on ESPN (UConn/Iowa) was the most-watched women’s college basketball game on record until it was surpassed by the Championship game two days later. It was also the most-watched Elite Eight, and the most-watched Sweet 16 on record.
2024 WNBA Records
- The entire 2024 WNBA season delivered record viewership across ESPN platforms. It was the most-viewed regular season ever across ESPN with 1.2M viewers/game (up 170% over 2023).
- The 2024 WNBA Draft (April 15) delivered its largest viewership ever with 2.5M viewers.
- The Indiana Fever at Connecticut Sun season-opener (May 14) – featuring Caitlin Clark’s WNBA debut – was the most-watched WNBA game (regular season or playoffs) on ESPN platforms ever (2.1M viewers).
- ABC’s presentation of the Seattle Storm vs. Indiana Fever (August 18) became the most-watched WNBA Game ever on ABC (2.2M viewers).
- WNBA Countdown averaged 508,000 viewers (up 113% over 2023).
- Playoffs & finals:
- It was the most-viewed Playoffs (not including Finals) in 25 years across all platforms. The Indiana Fever vs. Connecticut Sun (September 22) became the most-watched playoff game across ESPN platforms ever and it was the most-viewed non-Finals playoff game in 25 years, with viewership peaking at 2.2M.
- The deciding Game 5 between Minnesota and New York (October 20) became the most-viewed Final game in 25 years with 2.2M viewers.
- As a series, the WNBA Finals (1.6M viewers) was the most-viewed WNBA Finals since 1999. Games 3-5 now rank as the largest WNBA Finals audiences ever on cable.
- The WNBA All-Star Game on ABC – Team WNBA’s victory over the USA Basketball Women’s National Team (July 20) – was watched by an average audience of 3.4M viewers, making it the largest audience ever for a WNBA All-Star Game, surpassing the previous best (2003) by 139%.
Content & Programming Agreements
- January 4 – ESPN and the NCAA, which have worked together since ESPN’s original network launch in 1979, announced a new, eight-year agreement beginning Sept. 1, 2024, for NCAA championships media rights.
- March 19 – ESPN and the College Football Playoff extended their exclusive media rights agreement through the 2031-32 season.
- February 4 – ESPN became the media rights partner for the NFL Flag Championships, a new, annual summer showcase featuring boys and girls in one of the world’s fastest growing sports, flag football.
- April 10 – ESPN and Peyton Manning’s Omaha Productions reached a long-term, multi-platform media rights extension continuing the existing, unprecedented partnership into 2034.
- July 24 – The Walt Disney Company and ESPN reached a landmark 11-year extension with the National Basketball Association and Women’s National Basketball Association for NBA and WNBA media rights (begins with 2025-26 through 2035-36 NBA seasons and the 2026 through 2036 WNBA seasons), continuing as primary partner for both.
- August 28 – ESPN and the United States Tennis Association (USTA) extended their relationship with a new, 12-year agreement, keeping the iconic US Open event with ESPN through 2037.
- August 28 – ESPN announced eight-time Super Bowl-winning coach Bill Belichick would be making multiple appearances on ESPN through an agreement with Omaha Productions and The Pat McAfee Show.
- November 18 – ESPN, in partnership with TNT Sports and the NBA, announced it will exclusively present the iconic Inside the NBA studio show on its platforms starting with the 2025-26 regular season. TNT Sports will continue to independently produce Inside the NBA from its Atlanta-based studios over the term of the agreement.
ESPN+
In December, ESPN on Disney+ was launched, giving Disney+, Hulu and ESPN+ bundle subscribers access to ESPN+ content directly in the app. Disney+ standalone subscribers also have access to a sample of select ESPN+ content.
Highlights
- ESPN+ delivered more than 34,000 live events (up from 32,000 in 2023) and more than 3,000 hours of original content.
- ESPN+ showcased its most-viewed event and best day ever on January 20, highlighted by the NFL AFC divisional playoff game featuring the Houston Texans at the Baltimore Ravens.
- The first-ever Monday Night Football game (October 21) streamed exclusively on ESPN+, between the Los Angeles Chargers and Arizona Cardinals (previous NFL exclusives on ESPN+ were Sunday mornings on October 1, 2023 and October 30, 2022).
- ESPN+ had its most-watched college football season ever.
- Game 7 of the 2024 Stanley Cup Final (Oilers vs. Panthers) was the most watched NHL game ever on ESPN+.
- The 2024 Women’s College Basketball regular season was the most watched ever on ESPN+, and the Women’s College Basketball National Championship was the most-watched college event ever on ESPN+.
- In an expansion of ESPN+’s popular “Places” franchise, four-time WNBA and two-time NCAA Champion Sue Bird debuted “Sue’s Places” on January 31.
Digital & Social
- Across ESPN Digital and ESPN Social, ESPN reached two-thirds of all U.S. adults on an average monthly basis in 2024.
- ESPN Digital averaged 110.7M unique visitors per month in 2024 and remained No. 1 in the U.S. Sports category for 32 consecutive months.
- ESPN Social, which has led the sports media category every month for the last 3 years, had more than 480M followers across all platforms in 2024, more than 2x any other brand in the sports media category. It also had 7.8B engagements in 2024, 42% higher than its nearest competitor. ESPN is also the No.1 media brand on TikTok worldwide.
- Best Days Ever!
- ESPN Digital had its best day ever for unique visitors on Sunday, September 8 with 41.7M unique fans.
- The ESPN Fantasy App had its best day ever for unique visitors on Sunday, September 8, with 11M unique fans.
- The ESPN App had its best day ever for unique visitors on Saturday, October 26, with nearly 16M unique fans.
- September 8-9 represented ESPN Digital’s best weekend ever, with 82.2M unique fans across both days.
- ESPN Fantasy Football, the No. 1 most popular fantasy football game, set a new all-time mark this season with more than 13M people playing the game
- The Men’s Tournament Challenge collected 22.6M completed brackets before the start of the 2024 tournament, the most ever for the No. 1 most popular college basketball bracket game, up 13% compared to last year’s all-time high.
- The Women’s Tournament Challenge collected 3.3M completed brackets, up 56% over 2023, setting a new record.
Commentator News
- February 7 – Nick Saban, one of the most accomplished and decorated coaches in college football history, joined ESPN.
- May 14 – ESPN signed Super Bowl champion Jason Kelce to a multi-year agreement, adding the vibrant personality as an analyst on the company’s marquee programming around premier NFL telecasts.
- June 6 – Naismith Basketball Hall of Fame commentator Doris Burke became the first woman to serve as a television game analyst for any major men’s professional championship event, calling the NBA Finals.
- June 11 – ESPN resigned Pro Football Hall of Famer and three-time Super Bowl champion Shannon Sharpe to a multi-year contract.
- August 1 – ESPN announced a multi-year contract extension with SEC Network and ESPN Radio host Paul Finebaum.
- October 9 – Shams Charania debuted as ESPN’s new Senior NBA Insider with appearances on Get Up, First Take, The Pat McAfee Show, SportsCenter and NBA Today.
- October 17 – ESPN reached multi-year extensions with several key basketball commentators in advance of the NBA regular season: Tim Legler, Monica McNutt, Chiney Ogwumike and Kendrick Perkins.
Innovation
- January 8 – ESPN showcased the CFP National Championship using state-of-the-art technology and by deploying the network’s best innovation, including approximately 100 cameras providing every angle of college football’s biggest night.
- March 9 – Returning after a critically-acclaimed debut in 2023, ESPN presented “NHL Big City Greens Classic 2,” a live, animated NHL game telecast featuring the Pittsburgh Penguins and Boston Bruins, airing on ESPN+, Disney Channel, Disney XD and Disney+.
- August 28 – ESPN launched “Where to Watch” on the industry-leading ESPN App and ESPN.com, an easy-to-use guide for sports fans to find where to watch any sports event on ESPN platforms and beyond, including broadcast, cable and regional sports platforms and streaming service.
- October 26 – ESPN’s multiplatform presentation of the first ElClásico of the 2024-25 LALIGA season (Real Madrid/FC Barcelona) was the company’s first “MegaCast” for a soccer event. The ESPN+ presentation was the platform’s most-watched version of the matchup ever.
- October 28-30 – The espnW: Women + Sports Summit gathered for important conversations with leading voices in the women’s sports space, focusing this year on the unprecedented growth in women’s sports.
- December 9 – “The Simpsons Funday Football” alternate telecast on ESPN+ and Disney+ brought fans into the world of The Simpsons for the Monday Night Football game between the Cincinnati Bengals and Dallas Cowboys.
- Coming December 25 – Disney, ESPN and the NBA teamed up to present “Dunk the Halls” – the first real-time animated NBA game using Sony’s Beyond Sports technology.
Viewership & Engagement by Sport Categories
Women’s basketball experienced astounding new heights in 2024 with many records set.
NFL
- Monday Night Football (2023-24 season) delivered its most-watched campaign in 23 years, punctuating a season of superlatives for the iconic television franchise. MNF reached 124M fans, lifted its audience in every key demo by double-digits, and aired four games where viewership surpassed all previous MNF games dating back to the 2000 NFL season (395+ games).
- The January 15 Super Wild Card Monday night finale between Philadelphia and Tampa Bay generated more than 29.2M viewers across platforms, ESPN’s second most-watched NFL playoff game in history.
- ESPN’s first-ever NFL Divisional Playoff presentation on January 20 was record-shattering, marking consecutive years in which the season’s final ESPN game was its most-watched NFL game ever, dating back to 1987 when ESPN acquired NFL rights. With 32.4M viewers, the Houston Texans at Baltimore Ravens matchup surpassed the 2023 Super Wild Card Monday for ESPN’s top spot.
- The NFL Draft on ESPN helped deliver a Round 1 average of 12.1M viewers (TV+Digital) and total unduplicated audience of 34.3M – both the highest since 2021.
College Football
- ESPN’s presentation of the 2023-24 College Football Playoff reached multi-year viewership highs and record audience numbers across ESPN platforms, where the full slate of college football bowls averaged 4.6M viewers across 40 total games, +5% YoY.
- The inaugural season of SEC on ABC averaged 6.4M viewers per game leading all 2024 network packages, with the top SEC on ABC game each Saturday averaging 7.9M viewers.
- ESPN and ABC demonstrated their leadership as the home of college football by airing the most-watched game in 71% of Saturday windows, including 50% of noon games, 79% of late afternoon games and 86% of prime-time games. It’s ABC’s best college football season in 15 years.
NHL
- The 2023-24 NHL regular season delivered double-digit viewership increases with ESPN averaging 486K total viewers – up 25% YoY – and ESPN platforms (ESPN, ESPN2, ABC) averaging 666K total viewers – an increase of 13% YoY.
- The NHL Playoffs on ESPN platforms finished up 60% across all games. The Stanley Cup Final was up 58% YoY.
NBA
- ABC’s exclusive coverage of the Boston Celtics’ decisive, record-setting NBA Championship victory over the Dallas Mavericks won the night across all of television and in all key demographics for every night of the NBA Finals, according to Nielsen. The 2024 NBA Finals set a viewership record for the largest share of audience in the coveted P18-34 demographic ever (June 17).
- ESPN’s NBA Saturday Primetime on ABC series was its most watched in five years.
- The NBA Today Free Agency Special Presented by ESPN BET (June 30) averaged 1.2M viewers, making it ESPN’s most-watched NBA free agency special ever. Viewership was up 207% from last year’s free agency show.
MLB
- ESPN generated its most-watched season of Sunday Night Baseball since 2019. The 2024 campaign averaged 1.5M viewers across 25 games, up 6% from 2023.
- The 2024 MLB Wild Card Series (beginning October 3), which aired exclusively on ESPN platforms, was the most watched since the new format’s debut in 2022. The nine-game event, which included games on ABC, ESPN and ESPN2, averaged 2.8M viewers, up 25% from last year.
Golf
- The Masters Rounds 1 & 2 (3.4M viewers) from April 11-12 drew their best audience since 2018.
- The PGA Championship on ESPN from May 16-19 (1.3M) finished up 9% YoY.
Tennis
- The Australian Open men’s semifinals match (Djokovic/Sinner) became the most-viewed AO men’s semifinals since 2014 on ESPN (January 24). The Open’s semis were the most viewed since 2021 on ESPN.
The ESPYS
- The 2024 ESPYS (2.6M viewers) hosted by Serena Williams drew the award show’s largest audience in five years (July 11). The night before, ESPN+ debuted the multipart series “In the Arena: Serena Williams,” which provided the most complete, intimate and compelling account of the legend’s storied journey through tennis.
UFC
- UFC 300: (April 13) led to record-breaking viewership with the most-watched UFC PPV prelims ever across platforms with 2.6M viewers (ESPN+, Hulu SVOD, ESPN & ESPN Deportes combined) and the most-watched early prelims and prelims ever on ESPN.
- ESPN provided extensive coverage of UFC 306: O’Malley vs. Dvalishvili, the historic first-ever live sporting competition from the state-of-the-art Sphere in Las Vegas (September 14).
F1
- ABC’s telecast of the Formula 1 Miami Grand Prix (May 5) attracted the event’s largest live U.S. television audience on record for F1 as an average of 3.1M viewers watched.
UFL
- The inaugural UFL season was highlighted by innovative coverage and new and engaging ways for fans to follow the newly formed league. The regular season saw a reach of 36.1M viewers across ABC, ESPN, ESPN2 & ESPN Deportes and viewership was up 31% vs. the full 2023 XFL/USFL regular season average across all linear platforms. ESPN social engagements for UFL content were up 50% vs. 2023.
NCAA Softball
- The Oklahoma/Texas series (June 7-9) became the most-watched NCAA WCWS Finals on record with 2M average viewers on ESPN, up 24% from 2023 and up 3% from the previous all-time high (2015).
- The 2024 NCAA Division I Softball season was the most-watched regular season since 2015, averaging 190,000K viewers.
NCAA Baseball
- The 2024 NCAA Baseball Regional Round was the most watched on record.
- The Men’s College World Series Finals (2.8M viewers) and full World Series (1.6M) were the second most-watched ever on ESPN platforms.
- The 2024 NCAA Baseball regular season finished as the most-watched season on ESPN platforms since 2013. Regular season games were up 21% YoY.
NCAA Women’s Volleyball
- Women’s College Volleyball saw its best regular season on ESPN platforms ever (min. 5 live games), averaging 140,000 viewers (up 21%). It was the most-consumed season on record with 635M minutes, up 21% YoY while increasing viewership YoY among women (+20%), P18-24 (+70%) and P2-17 (+90%).
- Nebraska/Louisville (September 22) became the most-watched regular-season volleyball match on ESPN platforms with 684K viewers, and it was the first-ever on ABC.
Little League World Series
- The 2024 LLWS Championship Game (August 25), which aired exclusively on ABC, was the most watched since 2015. The game averaged 3.5M viewers and was up 20% from the prior year.
Studio Shows
- College GameDay posted its most-watched season ever, averaging 2.2M viewers across 15 total episodes. CGD was up 6% from last season and finished 5% above the prior season high set in 2011.
- The midnight (ET) SportsCenter with Scott Van Pelt, which began its 10th season in August, was the most-watched daily sports news/studio show on television across P18-34, P18-49, and P25-54 in 2024. SVP delivered his largest SportsCenter audience ever on ESPN following the UConn/Iowa Semifinal game, with 6.3M viewers.
- In its first full year on ESPN, The Pat McAfee Show has averaged 379KP2+ viewers across ESPN and YouTube, an increase of +23% over the same time slot in the prior year.
- First Take delivered its best January, February, March, April and May ever with January representing the show’s most-viewed month ever.
- Get Up recorded its best January, March, April and May ever with January becoming the show’s most-viewed month ever.
- Pardon the Interruption was the most-watched daily sports news/studio show on television among total viewers in 2024.
- Postseason NFL Countdown averaged 1.5M viewers, its most-watched playoff run since the 2017 playoffs (seven seasons). NFL Live achieved its most-watched playoffs since 2015, with the studio show averaging 486,000 viewers per show (14 shows – January 9 to 26).
ESPN BET
- The first ESPN BET-branded retail sportsbook opened at Hollywood Casino at Greektown in Detroit (April 24), kickstarting the beginning of the now eight rebranded sportsbooks in sports-centric markets to ESPN BET. The conversions will help to further brand connectivity and create meaningful cross-sell opportunities between the casinos and ESPN BET.
- PENN Entertainment launched the ESPN BET app in New York state (week of September 23).
- PENN Entertainment and ESPN announced that account linking between ESPN BET and ESPN is available for customers, creating an even more deeply integrated media and betting experience (November 1).
Visual, Written & Audio Storytelling
Enterprise journalism
- A series of stories from Tisha Thompson and ESPN’s Investigative Unit provided groundbreaking reporting on the allegations of “massive theft” perpetrated against Los Angeles Dodgers star Shohei Ohtani (March).
- ESPN.com published Wright Thompson’s enthralling deep-dive on women’s basketball superstar Caitlin Clark (March 29).
30 for 30
- The year’s ESPN Films and 30 for 30 slate included: “26.2 to Life,” “I’m Just Here for the Riot,” “False Positive,” “No Scope: The Story of FaZe Clan,” “American Son,” “Dude Perfect: A Very Long Shot,” “Rhythm Masters: A Mickey Hart Experience,” “Stolen Gold,” “Motorcycle Mary,” “Missing at Sea” and “The New York Sack Exchange.”
- Honoring 15 years of the award-winning documentary series 30 for 30 this year, ESPN telecast “15 Years of 30 for 30” on October 6.
E60
ESPN’s award-winning storytelling program presented more compelling sports stories. Topics included:
- A season spent with the University of Nebraska women’s volleyball team
- Looking back on the 1994 New York Rangers’ Stanley Cup win
- USC women’s basketball player Aaliyah Gayles’ return to play after being shot multiple times
SC Featured
SportsCenter’s original storytelling brand continued its tradition of Sunday features during the NFL offseason with features including:
- A look back at Stuart Scott’s unforgettable ESPYS speech and his enduring legacy 10 years later
- Tony Hawk’s groundbreaking 900 at 25 years of the X Games
- Kobe Bryant’s inspiring role as “Coach Bryant” for families in Southern California
- The powerful global impact of Pete Frates and the ALS Ice Bucket Challenge
- SC Featured was also honored with two Edward R. Murrow Award for 2024:
- “Dear Mrs. Reid,” Sports Reporting, Network TV
- “Running for Martin,” Features Reporting, Network TV
Andscape
- Andscape presented a multiform, digital story about Los Angeles Angels manager Ron Washington – at the center of the Black version of “Six Degrees of Separation” – told through digital illustrations, photography and audio-visual inserts (March 26).
- In June, the eighth class of Rhoden Fellows started their year-long fellowship at the ESPN headquarters in Bristol, Conn. This cohort marked the fellowship’s first time welcoming an all-female class with students from seven HBCUs.
- In its most ambitious project, Andscape premiered “The Honorable Shyne” on Hulu – the story of NYC rapper-turned-Belize politician Shyne Barrow (November 18). The critically acclaimed documentary crowned a year of films on Hulu and Disney+ from the Black content studio and trended as the No.1 piece of Hulu content on day one, remaining in that spot for 48 hours.
ESPN Audio
- ESPN Radio remains the nation’s largest sports radio network and home of more than one-half of all sports listenership.
- In August, ESPN Radio returned to the road with the “College Football Tailgate Tour” with a customized Airstream studio.
- ESPN 30 for 30 Podcasts during the year included the premieres of “Through the Flames: Reggie’s Church,” “Searching for Hobey Baker” and “GIRL v. HORSE.”
ESPN Deportes
- A yearlong celebration of ESPN Deportes’ 20th year began in January with special content and a recurring series of vignettes highlighting the next generation of Hispanic stars.
- ESPN Deportes introduced a new weekday afternoon programming lineup on July 15, anchored by the expansion of Ahora o Nunca to a live, two-hour format; Cronómetro to a full hour; and a new afternoon edition of SportsCenter. The lineup created a dynamic, seven-hour daily news and information block.
- ESPN Deportes premiered “Las Amazonas de Yaxunah” on September 17, the inspiring journey of a Mayan women’s softball team from Yucatán, Mexico, as they challenge gender stereotypes and promote inclusivity.
Corporate Citizenship
- To date, ESPN has helped raise nearly $240 million for the V Foundation in the fight to end cancer.
- ESPN invested in a groundbreaking new collaboration with UNLV’s Institute of International Gaming that aims to advance responsible sports betting practices through education and research.
- ESPN Deportes presented “Mi Deseo, Un Especial de SportsCenter,” the network’s first-ever, Spanish-language one-hour special from the “My Wish” series, featuring heartwarming stories of athletes fulfilling the wishes of children with critical illnesses.
- With a commitment to creating opportunities for youth to play sports, ESPN invested millions of dollars in 2024 to organizations that are providing underserved kids access to sports, including Special Olympics, the Women’s Sports Foundation, Positive Coaching Alliance, Boys & Girls Clubs, National Parks and Rec Association and many others.
Research
- ESPN Platforms (incl. ABC) had the largest share of linear sports consumption among total viewers (31%) and P18-49 (33%).
- For a 16th consecutive year, ESPN was the #1 cable network among adults 18-49 in Total Day. Among M18-34 and M18-49, ESPN has been the #1 cable network for over 30 years.
- Across ESPN/ESPN2/ABC 2024 is on pace to deliver the highest female audience since 2016.
- ESPN’s brand is:
- The #1 brand for following sports, higher than the next 16 competitors combined. Unaided, 35% of 13-64-year-olds mention ESPN as the brand or company that is best for following sports, which is nearly 4x greater than mentions for the second-highest brand.
- The most recognized brand in all of sports. A full 86% of 13-64-year-olds say that they are familiar with ESPN for following sports.
- The most loved brand for following sports as 74% of 13-64-year-olds familiar with ESPN have positive affinity for the brand.
(Sources: ESPN Research, Comscore, Nielsen)