Vice President, Brand Marketing
Seth Ader is vice president of brand marketing. A 19-year veteran of the company, Ader oversees marketing efforts related to the overarching ESPN brand, including new and historic brand campaigns like There’s No Place Like Sports and This is SportsCenter, ESPN’s original content including ESPN Films such as The Last Dance and the 30 for 30 franchise, and marketing related to studio shows, digital products, sports betting, international programming, and ESPN’s consumer products business.
Previously, Ader oversaw consumer marketing and sponsorship development of the following ESPN rights portfolios: the NBA, MLB, MLS, UEFA, the TCS New York City Marathon, Special Olympics World Games and the Little League World Series. Prior to that, he served as senior director, leading the marketing efforts for a wide array of sports properties, including the NFL, Fantasy Football, NBA, MLB, English Premier League, Little League World Series and, notably, the 2006, 2010, and 2014 FIFA World Cups. Additionally, Ader was responsible for the award-winning This is SportsCenter franchise for a number of years, maintaining the unique and consistent personality of that signature campaign.
A graduate of the University of Michigan, Ader joined ESPN in 2001 as a marketing manager, driving the marketing efforts of original entertainment programming, ESPN The Magazine and the launch of ESPN Deportes and ESPN HD networks. After two years, Seth was promoted to director of marketing responsible for the NFL and NBA.
Ader received two Sports Emmy awards for his collaboration with ESPN’s production team on elements for the 2010 FIFA World Cup and for the marketing campaign supporting the 2014 FIFA World Cup. Additionally, the work produced under Ader’s leadership has received numerous awards, including three Bronze Lions for This is SportsCenter, an Effie for Fantasy Football’s “It’s Good to Be Commissioner” campaign and several Sports Media Marketing Awards.
Prior to ESPN, Ader’s previous roles included vice president of marketing of Book4Golf.com, director of marketing and public relations for Tear Drop/Tommy Armour Golf Co., sales manager for Conde Nast Publications and corporate marketing manager for the former New Jersey (now Brooklyn) Nets.