Commercial Director, ESPN – Europe, Middle East and Africa
Amar Melwani is Commercial Director, ESPN – Europe, Middle East and Africa (EMEA), a role he has held since March 2017. He is responsible for leading ESPN’s commercial expansion across television and digital media.
In the role, Melwani has responsibility for ESPN’s expanding Media Distribution business that includes sports content sales and rights representation for a portfolio of clients that includes IAAF, FINA, NCAA, X Games, and more, as well as the sales and syndication of ESPN’s award winning films documentaries and studio programming.
Additionally, Melwani is responsible for guiding the business growth and expansion of ESPN’s digital media business in the EMEA region. That includes a suite of products and services, including ESPN Player, the live and on-demand streaming service that reaches more than 100 countries, as well as ESPN’s collection of sports websites and apps including local editions in the UK and sub-Saharan Africa (in collaboration with Econet Media’s Kwesé).
Based in London, Melwani brings broad experience to the role, having worked in both television and digital roles previously. He joined ESPN from Sky, having spent 8 years at the company in several positions, including Transformation Manager, Head of Channel Syndication and Director of International Business Development. During his time at Sky, Melwani led their international OTT development efforts, ensured an effective launch of the Sky Sports F1™ channel following the acquisition of Formula 1 rights and was responsible for selling Sky’s portfolio of channels to third parties.
Prior to Sky, Melwani held roles at Deloitte and Kurt Salmon Associates as a management consultant.
Melwani holds a Master’s degree in Management from the London School of Economics and a BSc in Psychology from University College London. He is a native English and Spanish speaker.