Bill Hofheimer

Bill Hofheimer

Vice President, Communications

Bill Hofheimer is a vice president of communications for ESPN and a sports industry veteran with three decades of experience, including more than 25 as an employee of The Walt Disney Company. Promoted to his current role in February 2024, Hofheimer oversees publicity and public relations for key ESPN programming categories, including college sports, SportsCenter and news, hockey, golf, and motorsports.

A company spokesperson, Hofheimer is responsible for communicating with industry press. He also serves as a liaison for Government Relations issues, in addition to having assisted in Investor Relations for many years.

Before his promotion, Hofheimer served as a senior director, communications. He oversaw ESPN’s college sports PR team for four years (2020-24), managing publicity for college networks and premier properties like College GameDay, publicizing marquee sports events, including the College Football Playoff National Championship and NCAA Championships, and managing communications relationships with leading conferences, including the SEC, ACC, Big 12, Pac-12, and more.

Hofheimer was hired by ESPN in 2005 to help launch Monday Night Football. For 15 years, he oversaw publicity for sports television’s long-running series as it moved to its new home on cable television. During this time, Hofheimer was also responsible for overseeing ESPN’s year-round pro football communications, including Super Bowl week, NFL Draft and other marquee events.

For many years, Hofheimer also helped lead publicity for soccer on ESPN, including MLS and U.S. National Team coverage, and marquee global events like the FIFA World Cup (2006, 2010 and 2014), Women’s World Cup (2011) and UEFA European Championships (2012, 2016 and 2020).

Prior to arriving at ESPN, Hofheimer spent more than eight years (1997-05) in the Walt Disney World Media Relations Department in Orlando, where he was a member of the grand opening team for Disney’s Wide World of Sports Complex. He publicized events at the 200-acre complex, as well as the annual Disney Marathon and its PGA Tour golf event. Hofheimer also worked on the popular “What’s next?” campaign that brought Super Bowl champions and other top athletes to the Disney theme parks.

Hofheimer began his career as a student assistant in the Sports Information Department at the University of Florida from 1994-95.

A native of Richmond, Va., Hofheimer earned a bachelor of arts in rhetoric and communication studies from the University of Virginia.

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