Senior Vice President, Research & Insights
Cary Meyers is ESPN’s Senior Vice President of Research & Insights. In this role, he and his team are responsible for all multimedia and consumer research functions across the ESPN platform.
The Research & Insights team provides audience and market research services to all divisions of the company including programming and consumer marketing. Responsibilities include the evaluation of audience research both domestically (TV and digital analytics) and globally, and the coordination of proprietary and syndicated market research to support all divisions of ESPN.
Meyers joined ESPN from NBC Universal, where he served as Senior Vice President of Ad Sales Research and Strategy. Throughout his tenure, he was responsible for establishing campaign measurement plans for NBC Sports Group partners, and leveraging audience insights to help guide content, programming, and marketing strategies. His groundbreaking work on Super Bowl and Olympic ad effectiveness was cited in Forbes, AdAge and Harvard Business Review, among others.
Prior to NBC, he was the National Football League’s first Director of Research, where he was responsible for programming, sales, and consumer research and analysis. His previous roles included positions in insights and database marketing at Sony and IBM respectively. Cary received a BA in English from Northwestern University and his MBA from Duke University’s Fuqua School of Business.