Vice President, Brand Strategy & Content Insights
Flora Kelly is vice president of ESPN’s Brand Strategy & Content Insights team. In this role, she is responsible for overseeing ESPN’s market, fan and media insights that help strengthen and grow the business. Key areas of focus include the ESPN Brand, content development, sports trends, fandom, and audience expansion.
Kelly’s extensive research expertise dates back to when she joined ESPN in 2007. Over the years, she has delivered valuable insights for key priorities such as ESPN’s reimagined Brand Promise, insights that drove the successful launch of ESPN+, and award-winning research that has led to ESPN’s groundbreaking creative and marketing campaigns. This includes a gold, silver, and bronze medal sweep at the ARF David Ogilvy Awards (2020), which honors the best campaigns that exemplify the power of research and insights.
She also serves as a highly-followed source for fan and media trends in the sports industry as she powers ESPN’s research Twitter account (@ESPNFlora).
Kelly is a graduate of Hofstra University and earned her Master’s degree in Social Research from Hunter College.