Vice President, Production/Content Strategy
Jill Frederickson, who has been with ESPN since 2003, was named vice president, production content/strategy, in October of 2017. She was previously vice president, SportsCenter and News Editorial Operations.
Frederickson oversees all morning and afternoon editions of SportsCenter including SportsCenter:AM on weekdays and weekends as well as SportsCenter Coast to Coast at noon on weekdays. Reporting to Executive Vice President and Executive Editor, Studio Production, Norby Williamson, she also helps to set the strategy for studio programming working across SportsCenter, ESPN Audio, Event and all sport-specific studio programs to ensure creation and distribution of content to maximize audience growth throughout studio programming.
In addition, she oversees universal news group and the bureau reporters/producers group. The central nerve system of ESPN’s journalistic decision-making, editorial communication and logistics supports SportsCenter and other studio shows, sporting events and digital platforms.
She helped create the universal news group, which launched in 2015 and was established to foster increased communication between ESPN platforms. She also has played a large role in developing new and more efficient ways for ESPN to use technology to distribute information and video from the field.
Prior to overseeing Editorial Operations, she spent three years managing ESPN’s Bureaus, made up of producers and reporters who provide news and information coverage for all studio shows. Before she joined ESPN’s newsgathering efforts, she led all of ESPN’s event motorsports production, including NASCAR and the IndyCar Series. In addition, she oversaw ESPN’s NASCAR studio production, including the former NASCAR Now and NASCAR Countdown programs. While continuing her coordinating producer duties, in 2010 she produced the final seven NASCAR Sprint Cup race telecasts of the season, culminating in the championship event in Homestead, Fla.
Frederickson joined ESPN as a coordinating producer in ESPN’s remote production in December 2003 and was promoted to senior coordinating producer in April 2008.
Prior to becoming staff at ESPN, Jill was a freelance producer, working predominately for ESPN, producing auto racing, X Games, Great Outdoor Games and College Basketball.
She has won multiple Sports Emmy Awards, including for her work on NBC’s coverage of the 1996 Summer Olympics as well as the Opening Tease for the 2006 Indianapolis 500 on ABC. She is a Class XXIV graduate of the Betsy Magness Leadership Institute and was a mentor in the 2014 Global Sports Mentoring Program.
An Indianapolis native, she received a bachelor’s degree from DePauw University in Greencastle, Ind.