Vice President, Sales Communications
Cindy Freed is vice president, Sales Communications for ESPN’s Customer Marketing and Sales group. In this role, Freed oversees ESPN’s marketing messages to its key clients. She works across ESPN to develop persuasive messages, themes and stories for the sales team as well as creates ideas to build the businesses of ESPN’s clients. Freed leads the strategy, creation and development of ESPN advertising sales client experience, including ESPN’s Upfront and NewFront events.
Prior to joining ESPN, Freed was a leader in the ad sales marketing group at Yahoo!, where she led the development of innovative, customer-centric marketing solutions while also functioning as the business owner of content verticals such as Finance, Entertainment and Sports. Before Yahoo!, Freed was a VP, Business Marketing at USA TODAY. She worked at BBDO earlier in her career, where she was a Media Planning Supervisor.
Freed is a graduate of Wake Forest University, where she received a BS in Business. She works in New York City.