Senior Vice President, Finance, Programming & Ad Sales
Bill Geist is senior vice president, finance, programming, & ad sales for ESPN networks, ERT and ESPN Radio. In this role, he is responsible for the financial oversight, annual planning, long range strategic planning and acquisition analysis of all domestic advertising sales, programming, and production costs for the company’s television networks, plus ESPN Regional Television and ESPN Radio. He assumed this position in 2006.
Prior to joining ESPN, Geist was a receiving manager and a distribution manager for Macy’s for four years (1986 – 1990). He then moved on to Carvel Corp, where he was a senior finance analyst from 1992 to 1994.
Geist joined ESPN in December 1994 as a financial analyst in program finance, before moving up to manger, program finance in November 1995. In 1997 he was promoted to Manager, international finance. In 2000, he was promoted to director, international finance and in January 2003 to vice president, finance, programming, and planning. In December 2006, Geist reached the level of senior vice president of finance, programming, & ad sales.
A native of College Park, Ga, Geist was graduated from the University of Tennessee with a bachelor’s degree in business administration in 1986. In 1992, Geist was graduated from the University of Connecticut with an MBA in finance.