Senior Vice President, Social & Digital Content
Ryan Spoon is Senior Vice President, Social & Digital Content. He sets ESPN’s extensive digital content strategy, overseeing the creation of original content for ESPN’s digital and social channels and the execution of ESPN’s social accounts, all of which are key drivers of the division’s performance both on- and off-platform.
Most recently Spoon served as Senior Vice President, Digital Product, Design & Audience Development, responsible for ESPN’s digital products across all screens, including the ESPN App, ESPN.com, ESPN Mobile, WatchESPN, ESPN3, Fantasy, and Social Media. He also lead the Audience Development unit, charged with creating new and enhanced ways to curate and present content across ESPN.com, the ESPN App, and third-party platforms.
Prior to ESPN, Spoon was a venture capitalist at Polaris Venture Partners and specialized in early-stage consumer internet, social media and e-commerce investments. At Polaris, Spoon was a director or observer at companies including WordPress, ShoeDazzle, LOLapps, ReadyForZero, Wantful, Formspring, Offline Labs, and Movity (acquired by Trulia). Additionally, Spoon was responsible for leading Dogpatch Labs, an early-stage incubator that was home to Instagram, TaskRabbit, TurnTable.fm, LOLapps, Recurly, Shareaholic and others.
Previously, Spoon served as Vice President, Marketing and Business Development for Widgetbox (now Flite) — a platform for brands and publishers to create dynamic, shareable ad units. Prior to that, Spoon spent 2003 to 2007 at eBay, focusing on internet marketing, user acquisition and social products, while launching and managing eBay’s U.S. Classifieds business.
While he was a collegiate swimmer for Duke University, Spoon founded beRecruited, an online recruiting platform for high school student-athletes and college coaches. beRecruited was acquired in 2007 by RVS Ventures.