Vice President of Multimedia Sales, West Coast
Sara Gotfredson is the vice president of multimedia sales at ESPN, where she leads all teams on the West Coast, including the ones in Los Angeles and San Francisco. A 14-year industry veteran, Gotfredson has been with the company for more than eight years.
Previously, as senior director of multimedia sales, she led the San Francisco Bay Area and Pacific Northwest teams, driving more than 70 percent of territory growth during her five-year tenure. Additionally, Gotfredson created a new sales structure for the San Francisco office along with a companywide cross functional strategy team, optimizing communication and value from key national accounts.
Gotfredson joined ESPN in 2005 as digital account executive, where she played an active leadership role in developing and implementing new processes and strategies for the digital and multimedia sales teams in San Francisco as well in the Midwest. In addition to managing more than 50 digital accounts, Gotfredson led the integrated planning process with TV and print counterparts, establishing client relationships and overreaching her goals in her first years in each separate market. In 2007, ESPN recognized Gotfredson as the Digital Account Executive of the Year.
Prior to joining ESPN, Gotfredson was digital account executive at CBS SportsLine, where she developed sports marketing tactics for top-tier clients. In 2002, the company recognized her as National Sales person of the Year.
Gotfredson, a native of San Diego, Calif., holds a bachelor’s degree in Science and Business Administration from the University of San Francisco. In 2002, she received a master’s degree in Arts in Sports Management, also from the University of San Francisco.