espnW Fact Sheet

espnW Fact Sheet

 At a Glance…

espnW connects young women with the sports they love and follow. It is ESPN’s first dedicated content and digital business initiative designed to serve, inform and inspire female athletes and fans. The site provides a unique, respected and influential voice in the larger conversation of women and sports by working with a variety of highly skilled and specialized writers, columnists and contributors as well as utilizing content from multiple ESPN platforms.  espnW is also supported by a strong social media presence on Twitter (@espnW) and Facebook

espnW Web Site:
espnW strives to be the premier site for women’s sports. With a focus on women’s sports and female athletes, provides comprehensive coverage of the opportunities and challenges facing female athletes today as well as topical sports news and long-form feature stories. The site has garnered accolades for coverage of women’s sports, especially the 2011 FIFA Women’s World Cup and the Women’s Professional Soccer league. Other events that received in-depth coverage in the past few months include the Women’s College World Series and the WNBA.

Founding Partners:
Gatorade (exclusive sports nutrition partner) and Nike (exclusive apparel and footwear partner) were the first two founding partners of espnW and provide exclusive content for the site. P&G joined as a founding partner in April 2011 with its brands Venus and Secret.

About espnW
espnW’s mission is to connect young women with the sports they love and follow. It serves to inspire and inform today’s female athlete and fan. The site provides an engaging environment where women are an integral part of the sports conversation, share their perspective on women’s and men’s sports and find the motivation and support for their athletic goals and interests. Founded in July 2009, espnW, [], is an emerging business that consists primarily of a digital product suite including pc web, mobile web and social media. Founding partners Nike, Gatorade and P& G provide content to The Women’s Sports Foundation is a charity of choice of espnW.



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