Three new TV spots for ESPNU’s brand campaign will premiere this week on the ESPN networks. The 30-second spots will feature Duke University, University of Florida and the University of Texas at Austin. Duke and Florida’s spot will being airing today (September 21) and the Texas spot will air later in the week.
Duke – showcases a university tour guide escorting prospective students around campus, citing school landmarks and their affiliation with former Duke basketball players, such as Christian Laettner, Grant Hill and Shane Battier. View spot here.
Florida – features two University of Florida fans pose as UF band members, in an attempt to get in to a Gators football game. View spot here.
Texas – a Texas student is caught red-handed trying to steal the Longhorn’s steer, “Bevo.”
Created by ESPN and Wieden + Kennedy New York, the campaign seeks to demonstrate the lifelong passion, culture and traditions that bonds college students and alumni to their respective colleges and universities. Each TV spot will close with the tagline “Never Graduate.”
ESPNU launched March 4, 2005. The 24-hour college sports television network televises more than 550 live events annually, including college football, college basketball and Olympic sports from more than 25 Division I conferences, as well as premier high school content. The network also has a wide-ranging, long-term agreement with the NCAA for enhanced coverage of 22 NCAA Championships.
ESPNU also offers comprehensive studio programming, including live simulcasts of ESPN Radio’s The Herd with Colin Cowherd, and replays the best games of the week from ABC, ESPN, ESPN2 and ESPN Regional Television. The brand is also available in high definition on ESPNU HD and online at ESPNU.com. In addition, ESPNU Campus Connection, a multi-platform student-generated content initiative, was introduced in August 2007.
ESPNU will be available nationwide in more than 46 million households and has long-term carriage agreements with nine of the top 10 providers – Charter, Comcast, Cox, DirecTV (Channel 614), DISH Network (Channel 148), Mediacom, Time Warner Cable, Verizon FiOS TV and AT&T U-verse.