Sunday’s telecast of La Liga’s Clásico live on ESPN Deportes from Camp Nou stadium in Barcelona, Spain – a 1-0 victory for Barcelona over Real Madrid – was the highest-rated and most-watched European soccer telecast in Spanish-language cable television history.
The telecast, Sunday, November 29, at 12:55 p.m. ET, was seen on ESPN Deportes by an average of 512,000 Hispanic homes (and 765,000, P2+), based on a 10.9 rating, the biggest audience on Spanish-language television for a European soccer telecast. To date, live La Liga matches on ESPN Deportes are averaging a 2.2 Hispanic rating, 102,000 Hispanic households (148,000 viewers, P2+). La Liga is the highest-rated soccer league, outperforming Mexican League Soccer on Spanish-language cable.
El Clásico delivered strong ratings for ESPN Deportes in key U.S. Hispanic markets with Chicago leading the way with a 4.4 rating; Los Angeles with a 3.9 rating and New York 3.4 rating.
El Clásico also drove records on ESPN Deportes digital platform. ESPN Deportes.com’s La Liga section had 1.6 M page views for the week leading into the game, day of game and post-game (Monday Nov. 23-Monday Nov. 30).
NEXT WEEK ON SPAIN’S LA LIGA
Next La Liga matchup on ESPN Deportes Dec. 2 will be a showcase the 2009 Golden Ball winner Lionnel Messi and his team, Barcelona, as they face off Xerez Club Deportivo at 3:55 p.m. ET. This weekend’s games will feature Xerez vs Atletico Madrid at 11:55 a.m.; Deportivo La Coruña vs Barcelona at 3:55 p.m. on Saturday, December 5, and Athletic Bilbao vs. Valencia on Sunday at 2:55 p.m.
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