ESPN Digital Audio
Through 2009, ESPN Radio listeners (including webcam “watchers”) consumed more than 78.6 million listening hours of streaming radio and podcast content, according to Ando Media Web Metrics, which measures nearly 7,000 global streams of audio worldwide, including terrestrial radio simulcasts and online-original streams.
In 2009, ESPN Digital Audio reached a milestone when ESPNRadio.com was named the most-listened-to online stream of any terrestrial broadcaster in the world — reaching more than 420,000 unique listeners per month — according to Ando Media. It achieved a record high of more than 765,000 listeners in October 2009. Total listening hours (TLH) for ESPNRadio.com’s live stream grew to an average of 5.7 million per month, while average monthly cumulative audience (CUME) grew 64 percent to 457,000 in 2009.
ESPN podcasts continued to lead the industry and see record growth in 2009 with a year-to-year increase of more than 44 percent (reaching nearly 127 million downloads through ESPN PodCenter and iTunes), including The BS Report with Bill Simmons, which logged more than 25.4 million downloads in 2009.