ESPN Launches ESPN360 in Chile
Announces the Launch of ESPN360 in Chile for Users of GO!, the VTR Broadband Service.
ESPN announced today the launch of ESPN360 Chile on VTR-owned GO!, the country’s largest provider of broadband Internet access. Continuing ESPN’s heritage of utilizing technology to reach sports fans, ESPN360 Chile is the third version of the signature broadband sports video service in Latin America, following Mexico (launched in 2007) and Brazil (2008). The broadband service first launched in the U.S. in January, 2005.
The ESPN360 platform features exclusive, on-demand sports video, live events and high quality long-format video. ESPN360 Chile is similar to its U.S. counterpart. Subscribers will have access to exclusive events such as live UEFA Champions League matches, Italian Serie A soccer, and the Indianapolis 500, among other major sporting events. ESPN360 Chile will also feature local content including a growing library of Spanish-language video and events like International X Games and original studio news shows such as ESPN Estudio, Simplemente Fútbol, ESPN Perfiles and ESPN Recuerda, among others, all with the goal of serving the fan with localized content.
“The expansion of ESPN360 product is in line with the company’s overall strategy to deliver globally- and locally-relevant content to fans around the world,” said Tim Bunnell, senior vice president, programming and marketing, ESPN International. “This product delivers fans a new and dynamic sports entertainment experience, based on great content and leading broadband technology, just as ESPN360 has done before in the U.S., Mexico, Brazil and in other countries around the world.”
ESPN currently offers a variety of services in Chile including two television networks (ESPN and ESPN+ serving the Southern cone), ESPNdeportes.com, and ESPN Radio.
ESPN360 is ESPN ‘s broadband content platform. First launched in the United States in 2005, there are currently versions of the service available in Mexico, Brazil, Chile and Europe. The service delivers live video streaming and video-on-demand through the Internet. Among the principal content for ESPN360.com at Latin America are major events such as the UEFA Champions League, Fútbol de Italia (soccer from Italy), tennis Grand Slams, the NBA, IndyCar, Major League Baseball, Friday Night Fights and the X Games, among others. It also features ESPN original programming such as ESPN Estudio, Gravedad Zero, Simplemente Fútbol, ESPN Perfiles, and more.
ESPN International is a division of ESPN, Inc. ESPN International has evolved to include ownership— in whole or in part—of 45 television networks, as well as a variety of ancillary businesses, which together extend the ESPN brand to more than 190 countries and territories. ESPN International network programming is transmitted in 14 languages (Cantonese, Dutch, English, French, German, Hindi, Italian, Japanese, Korean, Mandarin, Malay, Portuguese, Polish, and Spanish). ESPN International business entities include television, radio, print, internet, wireless, consumer products, and event management.