ESPN has reached a multiyear agreement with the Valley of the Sun Bowl Foundation for exclusive multimedia rights to the Insight Bowl played at Sun Devil Stadium in Tempe, Ariz. As part of the agreement, the post-season college football bowl game will be televised on ESPN, ESPN2 or ESPNU and can be simulcast on ESPN3.com and ESPN Mobile TV through the 2015 season. ESPN previously televised the Insight Bowl from 1992 to 2005.
The 2010 game will be televised live on ESPN Tuesday, Dec. 28, at 10 p.m. ET.
The Insight Bowl will pit the third selection after the BCS from the Big 12 Conference against a third/fourth selection after the BCS from the Big Ten Conference. The Bowl previously had the sixth selection from each conference.
“We are thrilled to have the Insight Bowl back on our networks,” said Burke Magnus, ESPN senior vice president, college sports programming. “This premier matchup between teams from two elite conferences in the Big 12 and Big Ten is a great addition to our extensive bowl schedule.”
Fiesta Bowl Board Chairman Duane Woods said, “This agreement will take the Insight Bowl to a new level. As the only bowl organization to host three NCAA-certified postseason bowl games, we’re proud to team up with ESPN and present a match-up that college football fans won’t want to miss. We’re grateful for the leadership of Tempe Mayor Hugh Hallman and the city council in helping the Insight Bowl reach its potential.”