Sirius XM Radio to Broadcast all 64 Matches of the 2010 FIFA World Cup

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Sirius XM Radio to Broadcast all 64 Matches of the 2010 FIFA World Cup

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SIRIUS XM will broadcast every match in its entirety 

International soccer legend Giorgio Chinaglia will offer exclusive analysis on “The Football Show” throughout the tournament

NEW YORK – May 19, 2010 SIRIUS XM Radio (NASDAQ: SIRI) announced today that it will broadcast all 64 matches of the 2010 FIFA World Cup live from South Africa from June 11 through July 11.  

English language broadcasts of every World Cup match, produced by ESPN Radio, will be available nationwide on SIRIUS XM.  When multiple matches are played simultaneously, additional SIRIUS XM channels will be devoted to play-by-play, allowing listeners to hear every match in its entirety.  

“The anticipation for the World Cup has been building for four years and for soccer fans there is no bigger event,” said Scott Greenstein, SIRIUS XM’s President and Chief Content Officer.  “SIRIUS XM and its extensive array of channels will deliver every minute of every match, and ensure that fans can follow all the action involving every team from anywhere.” 

SIRIUS XM listeners will hear ESPN broadcasters JP Dellacamera and Tommy Smyth.  Dellacamera has called the last six FIFA World Cups for a variety of television networks as well as the past two Summer Olympic Games.  Smyth has called more than 2,500 international matches from leagues all over the world and has worked three FIFA World Cups. 

In addition to live play-by-play of every match, SIRIUS XM will offer exclusive analysis throughout the tournament from international soccer legend Giorgio Chinaglia and Charlie Stillitano, who will host special World Cup editions of their SIRIUS XM program, The Football Show.  Chinaglia, one of the game’s most prolific goal-scorers, played for Italy in the 1974 FIFA World Cup and earned international renown as a striker for the Italian club Lazio and the New York Cosmos.  Stillitano is the former general manager of the NY/NJ Metrostars and a U.S. Soccer Foundation founding board member. 

The 2010 FIFA World Cup, contested by 32 national teams, will take place from June 11 to July 11 in nine cities in South Africa.  Nations competing in the 2010 FIFA World Cup include Algeria, Argentina, Australia, Brazil, Cameroon, Chile, Denmark, England, France, Germany, Ghana, Greece, Honduras, Italy, Ivory Coast, Japan, Mexico, Netherlands, New Zealand, Nigeria, North Korea, Paraguay, Portugal, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Switzerland, Uruguay and the USA. 

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About SIRIUS XM Radio
SIRIUS XM Radio is America’s satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, and traffic and weather.

SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Rosie O’Donnell, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, Bob Edwards, Chris “Mad Dog” Russo, Jimmy Buffett, The Grateful Dead, Willie Nelson, Bob Dylan and Tom Petty. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR® and major college sports.

SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers. 

SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets. 

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.  Such statements include, but are not limited to, statements about future financial and operating results, the combined company’s plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “ are expected to,” “anticipate,” “believe,” “plan,” “estimate,” “intend,” “will,” “should,” “may,” or words of similar meaning.  Such forward-looking statements are based upon the current beliefs and expectations of SIRIUS XM’s management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS and XM.  Actual results may differ materially from the results anticipated in these forward-looking statements. 

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement:  general economic conditions; our dependence upon automakers and other third parties, the substantial indebtedness of SIRIUS and XM; the useful life of our satellites; and our competitive position versus other forms of audio and video entertainment.  Additional factors that could cause SIRIUS’ and XM’s results to differ materially from those described in the forward-looking statements can be found in SIRIUS’ Annual Report on Form 10-K for the year ended December 31, 2009 and XM’s Annual Report on Form 10-K for the year ended December 31, 2009, which are filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site (http://www.sec.gov).  The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

P-SIRI 

Media contact:
Andrew FitzPatrick
SIRIUS XM Radio
212.901.6693
[email protected]
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