ESPN Consumer Products Introduces “One Game Changes Everything” Soccer-Themed Apparel
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June 1, 2010
ESPN Consumer Products announced the launch of a new soccer-themed T-shirt collection highlighting ESPN’s popular “One Game Changes Everything” ad campaign commemorating the sport’s pinnacle event in South Africa this summer. The collection blends sports and fashion by featuring eight fan-favorite countries –
USA, Brazil, England, Germany, Italy, Mexico, South Africa and Spain – in five different designs and 36 different styles that utilize each country’s colors, images and fight songs to bring them to life.
The collection is available now at Urban Outfitters stores and website, as well as Nordstrom’s, KarmaLoop.com and other online sporting goods retailers; styles retail for $29.99 and up.
“Celebrating the world’s most popular sport is the perfect new venture from ESPN, the world’s biggest sports fan,” said ESPN Vice President of Marketing Chris Brush. “We’re thrilled to build on our successful partnership with Sportiqe by continuing to deliver on our promise to bring authentic products to fans of every sport.”
The collection was produced with ESPN apparel licensee Sportiqe Apparel; the two will expand their collaboration later this year with College GameDay and ESPN branded apparel launches.
“The ‘One Games Changes Everything’ collection reflects Sportiqe’s dedication to creating apparel that fuses fashion with casual wear, creating a unique experience for consumers,” said Jason Franklin, Sportiqe Apparel Principal. “We can’t imagine a better partner than ESPN to collaborate on a collection that gives fans the opportunity to wear their passion for soccer and demonstrate team loyalty without sacrificing design integrity.”
About ESPN Consumer Products:
ESPN Consumer Products serve the fan and reflect the assets and equity of ESPN. ESPN Consumer Products oversees the development of product lines under the ESPN family of brands designed for the sports fans and enthusiasts, product lines include lifestyle apparel, sporting goods and protective gear.
About Sportiqe Apparel:
Sportiqe Apparel is a designer and manufacturer of casual fashion looking to establish a new standard. Sportiqe Apparel’s lines represent the culmination of intense research of the current trends in fashion and what is most applicable to the sports, music, and licensed products industry. We intend to narrow the gap between basics and casual fashion, leveraging licensors to bring on more fashion-forward products. Our goal is to keep up with fashion, bridge the gap, push the envelope, and be the leader in the casual fashion sector.
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Media Contacts:
Crystal Howard, ESPN, (212) 515-1109, [email protected]
Vicky Lewko, CarryOn PR on behalf of ESPN, (212) 689-1176, [email protected]
Danielle Thur, EFG PR on behalf of Sportiqe, (646) 336-6420, [email protected]
