June 22, 2010
WHAT: Event dates for Winter X Games 15 and Winter X Games Europe
WHEN: January 27 – January 30, 2011 – Winter X Games 15 in Aspen, Colorado
March 16 – March 18, 2011 – Winter X Games Europe in Tignes, France
WHO: More than 200 of the best action sports athletes will compete in Skiing, Snowboard and Snowmobile in Aspen for the premier Winter X Games event. This will be the 10th consecutive year that Winter X Games has been held in Aspen, Colorado.
More than 125 athletes will compete from all over the globe in Snowboard and Skiing in France for the second year of Winter X Games Europe.
POPULARITY OF WINTER X GAMES
For the third straight year, the Winter X Games was ESPN’s highest-rated and most-viewed, and more than 43 million viewers tuned in to watch on ESPN and ESPN2. The ESPN telecasts posted a 1.2 household rating, representing an average of 1,147,000 households. In addition, both ESPN and ESPN2 recorded their highest-rated and most-viewed individual Winter X telecasts (1.3 on ESPN and a 0.8 on ESPN2). Winter X Games 14 also set a new attendance record in Aspen at Buttermilk Mountain with a total of 84,100 spectators over four days, beating the previous Aspen best of 76,150 set in 2007 – an increase of nine percent.
Winter X Games Europe was the first Winter X Games outside of the United States. Together with CANAL + Networks (CANAL +, CANAL + SPORT, Sport +) and ESPN International, Winter X Games Europe was broadcast live in eight countries, including France, and distributed to 166 countries and territories, including Latin America, Middle East, Pacific Rim, sub-Saharan Africa, Brazil, Israel, Caribbean, North America and Europe. The three-day event attracted 66,200 spectators for the inaugural event.
For X Games media information, including press releases, logos and additional images from past events, log on to www.espneventmedia.com. For general information and updated athlete lists, log on to www.xgames.com. Follow the X Games on Twitter at http://twitter.com/xgames.
Media Contact:
Katie Moses Swope, ESPN X Games, 310-642-1507; [email protected]
