ESPN Deportes Radio Expands to Atlanta Market on Beasley Broadcast Group’s 1100 AM WWWE

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ESPN Deportes Radio Expands to Atlanta Market on Beasley Broadcast Group’s 1100 AM WWWE

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August 25, 2010

Beginning August 30th ESPN Deportes Radio Delivers a Wide Variety of Great Sports Programming to Atlanta’s Hispanic Community

Beasley Broadcast Group, Inc. and ESPN, Inc. announced today that ESPN Deportes Radio, the only 24/7 national Spanish-language sports radio network in the United States, will launch Monday, August 30th on 1100 AM WWWE as Atlanta’s only Spanish-language sports radio network.

Vice President and Market Manager for Beasley’s Atlanta radio stations, Chris Edmonds, commented, “In response to their feverish passion for sports, we aim to engage local Atlanta Hispanic sports enthusiasts by airing community sports shows in addition to the tremendous variety of national and international sports offered through ESPN Deportes.”

“This is yet another step forward in our effort to make ESPN Deportes Radio available in the top U.S. Hispanic markets,” said Oscar Ramos, General Manager ESPN Deportes Radio. “We are very excited to offer our top-tier sports programming mix to the emerging Hispanic community in Atlanta, as well as new opportunities for advertisers and marketers to reach the local sports fans.”

Executive Vice President of Operations, Brian Beasley, continued, “Atlanta represents the second major market in which Beasley Broadcast has committed to Hispanic programming in the last thirty days. We strive to bring all of our listeners relevant and entertaining programming in each market in which Beasley operates radio stations. Recognizing that the Hispanic population is the fastest-growing segment of the United States’ population, we believe that it is important to address their specific listening preferences and are pleased to be associated with ESPN Deportes in the Atlanta market.”

“ESPN Deportes Radio is happy to re-enter the Atlanta market,” said Jim Roberts, Executive Director, Affiliate Sales, ESPN Deportes Radio. “We are equally thrilled to once again enter into partnership with Beasley Broadcast, who in addition to Atlanta launched ESPN Deportes Radio earlier this month in Philadelphia.” 

ESPN Deportes Radio reaches over fifty percent (50%) of the Hispanic population in the U.S. ESPN Deportes Radio offers a variety of sports talk programming and events, including exclusive, national Spanish-language broadcasts of Major League Baseball’s All-Star Game, MLB’s Sunday Night Baseball, League Championship Series, and World Series, Spain’s La Liga, CONCACAF Champions League, Major League Soccer, Superliga, Copa América soccer tournament, NASCAR and much more. ESPN Deportes Radio also features sports news talk, including top-rated show “Jorge Ramos y su Banda” which provides soccer analysis from the most respected sports journalists in the U.S.; “Raza Deportiva,” which covers the latest sports information and news; “ESPN al Despertar,” the radio network’s morning drive talk show; and “A los Golpes” which offers weeknight listeners a fast-paced overview of the latest news in the world of boxing. For a full schedule of ESPN Deportes Radio programming line-up visit www.espndeportesradio.com.

About Beasley Broadcast Group

Founded in 1961, and based in Naples, FL, Beasley Broadcast Group, Inc. is a radio broadcasting company that owns and operates 42 stations (26 FM and 16 AM) located in eleven large- and mid-size markets in the United States. The Company also operates one station in the expanded AM band in Augusta, GA.

Beasley owns two stations in the Atlanta market, 1100 AM WWWE and 860 AM WAEC. For more information, please visit www.bbgi.com.

About ESPN Deportes Radio

ESPN Deportes Radio is the Spanish Network that serves Hispanic sports fans in the United States. Since its launch, the radio network has grown to include 46 affiliates throughout the country reaching more than 50% of the Hispanic population in the U.S. The station is also available via SIRIUS Satellite Radio. For more information please visit: www.espndeportesradio.com

Media Contacts:

Beasley Atlanta: Chris Edmonds at 404.355.8600 / [email protected]

ESPN Deportes: Ardi Dwornik at 212.456.0265 / [email protected]

Conexión: Gabriela Núñez at 310.921.7806 / [email protected]

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