Sheraton Extends Title Sponsorship of Sheraton Hawai‘i Bowl

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Sheraton Extends Title Sponsorship of Sheraton Hawai‘i Bowl

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September 23, 2010

Sheraton Hotels & Resorts Hawai‘i signed a three-year extension to remain as title sponsor of the Sheraton Hawai‘i Bowl, Executive Director David Matlin announced. The extension is through the 2013 for the bowl game, which annually features teams from the Western Athletic Conference and Conference USA.

“Starwood and Kyo-ya are committed to supporting the Sheraton Hawai‘i Bowl in its effort to provide the community, and the University of Hawai‘i, with a premier sporting event,” said  Keith Vieira, senior vice president of operations – Hawai‘i and French Polynesia, Starwood Hotels & Resorts. “This partnership ensures a bowl opportunity for the University of Hawai‘i in the ever-changing landscape of collegiate athletics.”

“We hope our contributions will play a part in having a positive impact on the lives of our athletes,” Kyo-ya Hotels & Resorts Executive Vice President and Chief Operating Officer Ernest Nishizaki added. “We are proud that the Sheraton Hawai‘i Bowl is ‘made in Hawai‘i, and played in Hawai‘i,’ because it brings national and international recognition to our destination and gives the local residents the opportunity to enjoy the talents of these outstanding student-athletes.

Our decision to continue this sponsorship was, to a large degree, driven by our desire to ensure the presence of a major college bowl event for our community and to provide the University of Hawai‘i Warriors with a potential venue to showcase the talents of its football team.”

“We’re thrilled to extend our relationship with such a valued partner as Sheraton for another three years,” said Pete Derzis, senior vice president & general manager, ESPN Regional Television. “This agreement ushers in a second decade of partnership with both Sheraton Hotels and Resorts and the University of Hawai’i.”

“We appreciate Sheraton’s continued commitment to our bowl and the events surrounding the game, helping us to provide a first-class experience for the teams, coaches and fans,” Matlin said. “We are also already planning our 10-year anniversary celebrations to mark the 2011 Sheraton Hawaii Bowl.”

The Sheraton Hawai‘i Bowl is owned and operated by ESPN Regional Television. This year’s game, the ninth edition, will be televised live from Aloha Stadium on Friday, Dec. 24, on ESPN.

ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. – SEC, BIG EAST, Big 12, Mid-American, WAC).

ESPN Regional Television markets and/or owns several sporting events, including collegiate football events: the Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Fort Worth, Texas); Birmingham Bowl; MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Sheraton Hawai’i Bowl (Honolulu); Texas Bowl (Houston); the MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); and The Home Depot ESPNU College Football Awards; collegiate basketball events: the 76 Classic (Anaheim, Calif.); Cancun Governor’s Cup; Charleston Classic (S.C.); SEC/BIG EAST Invitational; Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan); All-College Basketball Classic (Oklahoma City) and BracketBusters; as well as the new ESPNU Warrior Classic (Lacrosse) and the ESPN National Golf Challenge presented by Callaway. For more information, visit


Media Contacts: Derek Inouchi, University of Hawai‘i, 808-956-4478 or [email protected]; Jenny Zimmerman, ESPN, 407-566-2213 or [email protected]

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