ESPN’s new women’s brand, espnW, hosted its inaugural retreat this weekend in La Jolla, Calif. Some of the biggest names in women’s sports (athletes, experts and business) gathered to discuss a variety of issues relating to women who participate in sports. The new digital platform will launch in Spring 2011 and speak to women who are/were high school and college athletes, and who are sports fans. Read up on what took place from someone who participated: http://blogswithballs.com/2010/10/espnw-a-brand-for-female-athletes/
Keri Potts joined ESPN in 2003 from the NCAA. During that time, she has worked on ESPN’s NFL and NBA properties, its ever-growing entertaiment division including ESPN Films and The ESPYs, and took on oversight of the College Sports publicity in 2010. A native New Yorker, she works out of ESPN’s Atlanta office.