New Digital Brand for Women: espnW

Keri Potts October 4, 2010

(l to r) Laila Ali, Shannon Miller, Gretchen Bleiler and Jennie Finch

ESPN’s new women’s brand, espnW, hosted its inaugural retreat this weekend in La Jolla, Calif. Some of the biggest names in women’s sports (athletes, experts and business) gathered to discuss a variety of issues relating to women who participate in sports. The new digital platform will launch in Spring 2011 and speak to women who are/were high school and college athletes, and who are sports fans. Read up on what took place from someone who participated: http://blogswithballs.com/2010/10/espnw-a-brand-for-female-athletes/

Keri Potts

Keri Potts joined ESPN in 2003 from the NCAA. During that time, she has worked on ESPN’s NFL and NBA properties, its ever-growing entertaiment division including ESPN Films and The ESPYs, and took on oversight of the College Sports publicity in 2010. A native New Yorker, she works out of ESPN’s Atlanta office.