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November 17, 2010
ESPN Deportes, the home of winter baseball, has signed Coors Light as the presenting sponsor for the network’s coverage of the 2010 Dominican Baseball League and Caribbean Series, which kicked off earlier this month and runs through February 2011.
The Coors Light brand will be integrated into all ESPN Deportes’ platforms – television, print, radio and online. During the season, Coors Light will also be featured in the network’s marketing campaign, which includes out-of-home executions such as billboards and bus advertising in New York City.
During all games, viewers will get up-to-minute information with a special Coors Light-branded feature titled “Notas Del Caribe” that will include the latest on what’s going on with specific athletes and games as well as other baseball-related news from the Caribbean.
“We’re thrilled to have partnered with Coors Light for what will be another exciting Winter Baseball season,” said John Fitzgerald VP, Multimedia Ad Sales, ESPN Deportes. “Our coverage of the games across all of our platforms demonstrates our commitment to bringing fans relevant sporting events while providing great advertising opportunities to our lients. The Caribbean World Series in Puerto Rico presented by Coors Light on ESPN Deportes is very special to us.”
For Coors Light, the Winter Baseball League partnership presents an opportunity to extend its reach among legal-drinking-age U.S, Latinos.
“Few sports are as popular with Latinos as baseball, and few things go as well with enjoying a ball game as the World’s Most Refreshing Beer,” said Roger Garcia, Latino marketing manager for the Coors Family of Brands. “Coors Light has a long history of supporting the sports that matter most to Latino beer drinkers, from baseball to soccer to boxing. We’re excited to team up with ESPN Deportes to bring people the excitement of the Winter Baseball season.”
As the Major League Baseball comes to a close every November, ESPN Deportes launches its comprehensive coverage of winter baseball with the Dominican Republic baseball league games. The network’s coverage concludes with the Caribbean Series taking place in Puerto Rico on February 2011.
The Dominican Baseball League consists of six teams: Águilas Cibaeñas; Azucareros del Este; Estrellas Orientales; Gigantes del Cibao; Leones del Escogido; and Tigres del Licey. Each team plays a 50-game schedule, with the top four teams advancing to the playoffs. The winning team goes on to represent its country in the Caribbean Series.
About ESPN DEPORTES
ESPN DEPORTES is the leading multimedia, Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television, online, print, radio and wireless. Sports media assets include ESPN Deportes television which offers unparalleled Spanish-language sports programming, featuring more than 1400 live and/or original hours of sports programming presented annually; ESPN Deportes Radio, the only around-the-clock Spanish-language sports radio network in the U.S., and currently available in 10 of the top 25 U.S. Hispanic radio markets and also distributed on SIRIUS Satellite Radio; ESPN Deportes La Revista, the first general sports Spanish-language magazine in the U.S.; ESPNdeportes.com, the #1 Spanish-language sports Web site among Spanish-preferred fans in the U.S.; and ESPN Deportes Wireless, the brand’s emerging business which offers Spanish-language sports content to fans to text message enabled phones.
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