X Games 17 Gets Real Across Digital Platforms

ESPN DigitalESPN MobileX Games

X Games 17 Gets Real Across Digital Platforms


Live coverage and access to all the action in more ways and experiences than ever before

Once again, ESPN Digital Media is putting fans in control of their X Games viewing experience by bringing all the action, access and fanfare to online, mobile, tablet, gaming and social media platforms.  Dozens of hours of live coverage will also be delivered across ESPN3.com – including over 6 hours of exclusive content – ESPNnetworks.com, the WatchESPN app and ESPN Mobile TV.


XGames.com will provide comprehensive on-site coverage of X Games 17, highlighted by its X Cast live webcast on Saturday, July 30 from 2-6 p.m. ET.  Hosted by Kier Dillon, X Cast will offer viewers a companion screen experience with greater access to what is happening on site and during the event, including original content, live athlete interviews with viewer’s questions submitted through X Games on Facebook and Twitter, head judge commentary and much more.  The site will also host live chats with ESPN’s sport experts in the field during Rally Car Racing, BMX Park, Men’s and Women’s Skateboard Street and Skateboard Real Street.

The site also hosts X Games Real Street featuring 16 of the world’s best street skateboarders that have submitted 60-second video parts for a shot at $50,000 and an X Games gold medal.  Additionally, fans can vote now in a tournament-style bracket for their favorite real street video on XGames.com/RealStreet.  The skater with the most fan votes will be announced on the website on Saturday, July 30 for the winning prize of $10,000.

XGames.com also continues to follow Travis Pastrana through his summer adventures with Pastranathon.  The microsite provides weekly updates by Alyssa Roenigk, ESPN The Magazine senior writer and author of The Big Jump: The Tao of Travis Pastrana.

As always, XGames.com will deliver its quality cross-platform schedule information, instant results, breaking news, event recaps and live commentary with analysis by sport experts during select events.  The site will also have enterprise feature reporting around the marquee events and athletes of X Games 17, as well as daily full bleed photo galleries shot by the best creative talent in the action sports industry.  It will also feature video from every medal run at the event, along with daily highlight video and behind-the-scenes, high-access original video.  Content featured across other ESPN sites include:

  • Page 2 on ESPN.com – will talk about athletes away from the Games, the fans who cheer on their stars, a look at the on-site trade expo and the sights and sounds fans will hear during the Games;
  • espnW.com – will recap the women’s events and provide interviews and features such as athletes to watch that include profiles of Elissa Steamer (Skate), Marisa Dal Santo (Skate), Alexis Sablone (Skate), Lacey Baker (Skate), Ashley Fiolek (Moto), Sara Price (Moto) and Tara Gieger (Moto);
  • ESPNLosAngeles.com – ESPN’s local site will feature stories on skating downtown Los Angeles, building the X Games 17 Big Air ramp and what it is like to ride shotgun in an X Games Rally Car.  ESPNLosAngeles.com will also display a tilt-shift photography wrap-up of the X Games experience.

ESPN3.com and ESPNnetworks.com

ESPN3.com will carry 29 total hours of X Games 17 coverage, including more than 6 hours of exclusive coverage highlighted by a live ride-along during Rally Car Racing on Saturday, July 30th at 4 p.m. ET with exclusive in-car camera coverage.  Other events that will be delivered on the network include BMX Freestyle Park, Women’s Skateboard Street, Rally Car Racing and more:  The schedule:

Date Time (ET) Event Network(s)
Thu, Jul 28 12:00 p.m. X Games 17 – BMX Park Eliminations ESPN3.com
2:30 p.m. X Games 17 – Skateboard Park Eliminations ESPN3.com
7:00 p.m. X Games 17 ESPNESPN3.com
Fri, Jul 29 2:30 p.m. X Games 17 – Skateboard Street Women’s Final ESPN3.com
3:00 p.m. X Games 17 ESPNESPN3.com
7:00 p.m. X Games 17 ESPNESPN3.com
Sat, Jul 30 2:00 p.m. X Games 17 ESPNESPN3.com
3:45 p.m. X Games 17 – Skateboard Vert Eliminations ESPN3.com
4:00 p.m. X Games 17 – Rally Car Racing In-Car Camera ESPN3.com
9:00 p.m. X Games 17 ESPN2ESPN3.com
10:00 p.m. X Games 17 ESPNESPN3.com
Sun, Jul 31 1:30 p.m. X Games 17 – Skateboard Hometown Heroes ESPN3.com
5:00 p.m. X Games 17 ESPNESPN3.com
7:00 p.m. X Games 17 ESPN2ESPN3.com

Fans who receive their cable TV video subscription from Time Warner Cable, Bright House Networks or Verizon FiOS TV also have access to ESPNnetworks.com for live access to X Games 17 coverage on ESPN, ESPN2 and ESPN3.com.

ESPN Mobile and WatchESPN

The new and improved X Games 17 app for iPhone and Android devices is packed with dynamic features to enhance the X Games experience for fans on the ground in L.A. and those tuning in from home.  The free to download app includes instant results, live news, full schedules, highlight videos, athlete bios and photo galleries, giving X Games fans all the information surrounding the premier event in action sports right in the palm of their hand.  Additionally, X Games fans can track all of this year’s action on the ESPN mobile Web.  ESPN Mobile’s X Games Hot Corner will provide up-to-the-second coverage of event results and breaking news while providing fans with the best photos, video highlights and features throughout X Games 17.

Fans on the go will also be able to carry all the live action from X in their pocket via the WatchESPN app and ESPN Mobile TV.  WatchESPN will deliver live access to ESPN, ESPN2 and ESPN3.com for X Games 17 coverage across iPhone, iPad and Android mobile and tablet devices to fans who receive their cable TV subscription from an affiliated provider.  Additionally, ESPN Mobile TV – available on mobiTV, Sprint TV and AT&T U-Verse Live TV platforms – will carry 23 hours of live coverage, plus 4 hours of simulcast coverage of the late night highlight shows.

Other video highlights available through ESPN Mobile On Demand include X Games Classix, highlight shows and “best of” discipline shows from BMX, Skate and Motors.  An X Games on iTunes splash page is also available at iTunes.com/XGames featuring everything X past and present.

Social Media

Fans will be able to connect with X Games 17 across social media platforms in many ways.  The official X Games Facebook page, currently with more than two million fans, will feature a live Inside X webcast that will include athlete chats, daily preview and recap shows, competition highlights and course overviews.  It will also have exclusive video and photo galleries posted daily along with telecast and event information.  Additionally, the X Games Twitter feed will feature instant event updates, breaking news, results, scavenger hunts and a behind-the-scenes look at the event.

Other social media tools tied to X include the official X Games Tumblr blog for behind-the-scenes action as well as X Games on foursquare, currently with over 21,500 followers, sharing favorite spots, athlete facts, news and giveaways.

DiRT 3

The new DiRT 3 off-road racing title developed in collaboration with Codemasters features strong Summer and Winter X Games integrations.  Released just in time for X Games 17 is the X Games Asia Track Pack, available on XBox Live and Playstation Network, featuring four routes set across two new tracks in Shibuya, the neon heart of central Tokyo.  Fans play through mud-flooded rallycross circuits and weave beneath towering skyscrapers in front of thousands of cheering fans.


Kristie Adler

Kristie is Director of Communications. She graduated from Penn State University and is based in New York City.
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