ESPN has hired Michael Bayle as Senior Vice President and General Manager of ESPN Mobile. A former Yahoo! and Microsoft executive, Bayle will develop and manage all aspects of ESPN’s mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform. He will report to John Kosner, Senior Vice President and General Manager of ESPN Digital and Print Media.
Most recently, Bayle was Vice President of Monetization and Marketing at Amobee, a leading mobile marketing developer, where he led global ad operations, North American business and market development and strategic partnerships. Prior to Amobee, Bayle was Senior Director of Global Mobile Monetization at Yahoo!, where he launched Yahoo’s mobile advertising business, while building a global team that created mobile campaigns for Fortune 500 partners in 29 markets. Bayle also held business development positions at Yahoo!, Microsoft and International Data Group (IDG).
“Michael’s depth of experience and expertise building mobile businesses on a global scale is right in line with our priorities for ESPN Mobile,” said Kosner. “We are very lucky to have him as we continue to innovate and develop new products to serve sports fans wherever they are on any and all devices.”
Bayle is a graduate of Stanford University, with B.S. and M.S. degrees in Computer Science, as well as a bachelor of arts in Japanese. He is also co-founder of Drink Exchange, a monthly global internet networking event.
ESPN Digital Media
ESPN’s Digital Media properties include ESPN.com, the world’s leading online sports service; ESPN3, the company’s 24/7 live sports broadband network; ESPN Mobile, which includes the leading mobile web destination and top-ranked apps for iPhone, iPad and Android; as well as Digital Audio, Interactive Games, Fantasy Sports, and other emerging digital media including Grantland.com. ESPN’s total digital footprint – ESPN.com, ESPN Mobile web and apps, WatchESPN, etc. – reaches more people each month than any other digital sports entity.