Ratings Up for NCAA Women’s Basketball National Semifinals

Each of ESPN’s NCAA Women’s Basketball National Semifinals on Sunday, April 1, attracted a larger audience than last year, with the doubleheader combining for an increased rating of nine percent (2.3 in 2012 vs. 2.1 in 2011). Also, the first game was the highest-rated semifinal game in that telecast window since Stanford vs. Connecticut on April 6, 2008 (2.1).
Notre Dame’s 83-75 victory over Connecticut delivered a 2.1 household coverage rating, up 11 percent from last year’s first semifinal tilt between eventual national champion Texas A&M and Stanford (1.9). The second National Semifinal game that saw Baylor top Stanford 59-47 registered a 2.6 national rating, which is up eight percent over last year’s UConn-Notre Dame semifinal (2.4) and the viewership was 3,756,000.
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