To tweet release: http://es.pn/Ki09sR
June 8, 2012
ESPN Deportes and SuperBoleteria.com Link to Connect with Sports Fans
ESPN Deportes and SuperBoleteria.com, the leading online Spanish-language event ticket marketplace, link to connect with sports fans via social media for the UEFA European Football Championship (June 8-July 1) airing exclusively across ESPN’s networks. The efforts are part of the digital alliance between the two brands that integrate the SuperBoleteria branding, links and promotions across ESPNDeportes.com, creating a convenient destination for fans to search for tickets to sporting events nationwide.
Appropriately during the quadrennial UEFA Euro 2012 (June 8-July 1), ESPN Deportes and SuperBoleteria.com introduce Live Twitter EURO Fiestas and Overtime with ESPN Deportes during select EURO matches. The conversations will feature 30-minute video chats with ESPN Deportes talent allowing fans to also interact and chat via ESPN Deportes’ Facebook page with the FACE THE FAN experience. Sports fans will have the opportunity to be a part of on-air mentions and other promotional callouts, and win discount codes and gift cards valid for SuperBoleteria.com. Fans can join the Twitter EURO Fiestas and Overtime with ESPN Deportes via hashtag #euroESPN.
“We are excited to work with a company that is also dedicated to serving the Hispanic sports fan,” said Jeff Zahn, director of digital ad sales for ESPN Deportes. “The ticket modules redirecting our online fans to SuperBoleteria.com are placed accordingly with our pages’ content, giving us the ability to offer a great additional service to fans in a convenient and safe way.”
Crystal Astrachan, business development manager for SuperBoleteria added: “We are happy about SuperBoletería’s alliance with ESPN Deportes, which is allowing us to reach Spanish-speaking sports fans in a fun and engaging manner through social media.”
Since its launch in 2010, SuperBoleteria.com has helped connect thousands of live entertainment fans in the United States and worldwide to the vast network of independent ticket sellers on the TicketNetwork® Online Exchange. Allowing customers to easily find, compare and buy the most sought-after tickets with a 125 percent money back guarantee, SuperBoleteria.com is the signature Spanish-language retail website for TicketNetwork, Inc.
ESPNDeportes.com is the Spanish-language digital destination for sports fans, covering more than 20 different sports with up-to-the-minute sports news, statistics, analysis and real-time scores; extensive video and audio programming; multiple free fantasy games; live event webcasts; live chat with players, ESPN experts and other sports personalities; a wide array of enterprise journalism; user-generated content featuring message boards and ‘conversations’ where fans are able to post comments on selected news items and blogs.
The anticipated UEFA European Football Championship kicks off today. All 31 matches will be available in high definition and carried on ESPN Deportes, ESPN2, ESPN3, WatchESPN, ESPN Deportes Radio, and 25 matches live on ESPN Mobile TV. This will be the first time the UEFA European Football Championship will be available on ESPN Deportes HD.