ESPNcricinfo Launches All-New Versions of iOS and Android Mobile Apps

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ESPNcricinfo Launches All-New Versions of iOS and Android Mobile Apps

To tweet: http://bit.ly/CricinfoApp

Images to download: http://bit.ly/CricinfoAppImages

Video demo: http://bit.ly/CricinfoAppDemo

An app that promises a range of new and engaging features to delight cricket lovers

New version of apps launch in time for Champions Trophy

ESPNcricinfo, the world’s leading digital cricket brand, today announced the launch of new and improved versions of its iOS and Android mobile applications. The app is available from today in the Apple App Store and will be available on Google Play soon.  Delivering the most comprehensive coverage of cricket from around the world, the app is available to cricket lovers just in time for the Champions Trophy, which is expected to feature in the ODI format for the last time this year.

The apps offer fans the depth and quality of cricket coverage and incisive reportage that ESPNcricinfo is known and respected for. The new features in the mobile app socialize the experience, deepen engagement with fans and personalize the interface for each individual user.

“The significant upgrade in quality of user experience on mobile is on the back of ESPNcricinfo enjoying record growth in mobile traffic, in India and Worldwide. Today fans seek much more in terms of coverage, interactivity and participation and our endeavour is to provide them the opportunity to connect, analyse and engage in real time.” said Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media, India.

The ESPNcricinfo app will cater to all types of cricket fans – from the most casual fans who just wants the latest scores and top news, to the most passionate who seek to analyze and dissect the stats and news to the last detail, as well as the highly social fans who wants to share their experience and intelligence with friends and colleagues and be a part of the national and global conversation about the game.

“With multi-screen usage on the rise, serious fans are looking for qualitative consumption that extends beyond merely following the sport on-the-go. The ESPNcricinfo app delivers the very best content as a foundation, delivers a fast, simple and sleek interface, and then goes that extra mile – enhancing the multi-screen experience on second screen devices.” said Gaurav Thakur, Associate Director, Mobile Product & Business Development, ESPNcricinfo and ESPN Digital Media, India.

In addition to the ESPNcricinfo app on iOS and Android, an ESPNcricinfo app is available on iPad and Windows 8 multi-screen app (Windows 8-powered laptops and tablets).

The enhanced content and user experience of this new version of the app will extend beyond iOS and Android smartphones later this year, with apps for additional tablets, including Kindle Fire, the Windows Phone platform and entry-level smartphones like the Nokia Asha.

The launch of the apps are the latest step in ESPNcricinfo serving sports fans on the multiple devices they use. Despite that leading position, it continues to grow.  Across online, mobile and tablet devices (Web and apps) fans log more than 141 million visits and nearly 2 billion minutes of time spent each month with ESPNcricinfo globally and log millions of video views. Globally, ESPNcricinfo leads its top competitors in average minute audience, unique visitors, page views, average minutes per visitor, and total visits.

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About ESPNcricinfo

With 20 years of heritage, ESPNcricinfo is the world’s leading digital cricket brand and is among the top five most-visited single-sport digital brands in the world.  Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is committed to delivering an independent voice for comprehensive coverage of the sport and is available to cricket fans online and across mobile platforms.

In India, ESPNcricinfo is the #1 digital sports destination and the #1 cricket brand, leading all competitors in both unique audience, total time spent, visits, page views and average minutes per visitor. It has an average minute audience that is nearly double its nearest competitor – meaning that during any average minute of a month, nearly twice as many fans are on ESPNcricinfo as any other sports destination.  

Globally, ESPNcricinfo leads its top competitors in average minute audience, unique visitors, page views, average minutes per visitor, and total visits.  Despite that leading position, it continues to grow.  Across online, mobile and tablet devices (Web and apps) fans log more than 141 million visits and nearly 2 billion minutes of time spent each month with ESPNcricinfo globally and log millions of video views.

About ESPN in Asia Pacific

In the Asia/Pacific Rim region, ESPN operates a diverse business that includes a portfolio of television, online and mobile brands and services.  Often known for its television businesses globally, ESPN is also the world’s leading sports digital media company, and among the leading digital content and technology brands (in any category) worldwide. Its APAC digital media assets form an important part of its global digital leadership and make it the leading digital sports publisher in both India and Australia.

ESPN International is a division of ESPN, Inc., which has grown to include ownership — in whole or in part — of 35 television networks outside of the United States, as well as a variety of additional businesses that allow ESPN to reach sports fans in over 184 countries and territories across all seven continents. ESPN International business entities include television, radio, print, internet, broadband, mobile, consumer products, and event management. The company’s philosophy to global growth is to always serve sports fans and be locally relevant to them, with content and products that tap into their great passion and dedication.

ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.

Kristie Adler

Kristie is Director of Communications. She graduated from Penn State University and is based in New York City.
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