ESPN’s FIFA Confederations Cup Production to Use Music by Popular, New Generation Brazilian Artist Rogê

Soccer

ESPN’s FIFA Confederations Cup Production to Use Music by Popular, New Generation Brazilian Artist Rogê

Video and interview with Rogê:  http://bit.ly/114Ky3Z

ESPN will use music by new generation Brazilian artist Rogê as part of its presentation of the FIFA Confederations Cup Brazil 2013, June 15-30.  Rogê’s songs, which meld different genres of Brazilian music from samba and bossa nova to reggae, will be used in and out of breaks, and to accompany highlights during ESPN coverage of the 16-match, two-week event from six cities in Brazil.

“Throughout FIFA Confederations Cup 2013 and 2014 FIFA World Cup in Brazil, we will pursue a significant cultural exploration just as we did in South Africa in 2010,” said Jed Drake, ESPN senior vice president and executive producer.  “Rogê is a great artist, and one who will be featured prominently in our coverage of the Confederations Cup in Brazil.”

ESPN shot video of Rogê performing one of his most-popular songs “Olê Olê” that will be used during Confederations Cup.

The inclusion of Rogê’s music, which is influenced by Brazilian culture and morés, continues ESPN’s efforts to use traditional and contemporary indigenous music as part of its production of international sporting events around the world.  In 2010, the company’s presentation of FIFA World Cup South Africa garnered critical acclaim for featuring a musical collaboration with two Grammy Award-winning groups – U2 and South Africa’s Soweto Gospel Choir – from two continents.

ESPN and Soccer in the United States:

ESPN  is  committed  to  offering  comprehensive  coverage  of  the  world’s  premier  soccer  events  in  the  United  States. ESPN is the English-language television home – and other languages, except Spanish – in the U.S. for the FIFA World Cup, the FIFA Confederations Cup and other FIFA events through 2014. The media company is also the English- and Spanish-language home of the UEFA European Football Championship through 2016™, and a collection of FIFA World Cup qualifying matches from UEFA nations – Spain, Germany, France and more. ESPN’s multimedia platforms also provide extensive coverage of a myriad of top-tier international leagues and Major League Soccer in the U.S., as well as telecasts of the United States National Team and Mexican National Team matches, international friendlies, and more.

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties over the years. I am currently focused on soccer and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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