espnW Continues 98 Days to Shine Campaign; Reaches 7,000 Photo Submissions


espnW Continues 98 Days to Shine Campaign; Reaches 7,000 Photo Submissions

day45espnW’s summer photo challenge 98 Days to Shine (#98DaysToShine), part of the Summer of W campaign, has reached 7,000 photo submissions. The photo challenge, which launched on Memorial Day, continues through Labor Day. espnW issues a daily challenge across social media and that motivates fans and captures the essence of summer. Responses are captured through Twitter and Instagram photos with rewards given out daily and weekly, culminating with a grand prize at summer’s end. The photos submitted during the summer are showcased on and will be part of the New York City finale event that celebrates the photos and creativity of fans. All are encouraged to snap a photo and hashtag using #98DaystoShine on Twitter and Instagram and share across social platforms.

Upcoming challenges include “Game Face”, “Your Weakness,” “Cheer” and “At Your Best,” some of which offer the special prize of a Google+ Hangout with athletes like Julie Foudy and Kerri Walsh Jennings. The Summer of W campaign gives women a chance to claim the spotlight, showcasing unique sports, well-known and aspiring athletes and photos entries from the #98DaysToShine Photo Challenge.

For more information, visit To see the winning photos, click here.

About espnW

espnW’s mission is to serve women as fans and athletes. provides an engaging environment that offers total access to female athletes and the sports they play, takes fans inside the biggest events, and shares a unique point of view on the sports stories that matter most to women. Founded in July, 2010, espnW lives across television, films, events, digital and social platforms. The annual espnW: Women + Sports Summit is the leading event of its kind in the sports industry. The Women’s Sports Foundation is a charity of choice for espnW.


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