ESPN’s MLB Ratings Up 14 Percent in 2013


ESPN’s MLB Ratings Up 14 Percent in 2013

ESPN’s coverage of the 2013 Major League Baseball season – 79 games across ESPN and ESPN2 – delivered a 14 percent ratings increase from last year. ESPN finished with a 0.8 U.S. household rating in 2013, up from a 0.7 in 2012, according to Nielsen. Additionally, ESPN’s audience was up eight percent, averaging 1,101,000 viewers (P2+) in 2013 compared to 1,018,000 in 2012.

ESPN is also providing comprehensive coverage of the 2013 MLB postseason, highlighted by ESPN Radio, Baseball Tonight and


Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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