ESPN Digital Media in Jan.: Still No. 1 Across Sports Category
5th straight month reaching 60+ million uniques; Captured 32% of the sports category; 41.3 million fans used ESPN mobile properties for more minutes of mobile usage than the next three properties combined
ESPN led the digital sports category in January across key metrics including average minute audience (115,284), visits (605.6 million), unique visitors (62.0 million), total minutes (5.1 billion) and minutes per visitor (83.0). January marked the 5th consecutive month ESPN reached more than 60 million uniques, extending a category record.
ESPN accounted for 32% of all sports category usage on digital platforms last month, more than the Nos. 2, 3 and 4 properties combined (Yahoo! Sports-NBC Sports Network had 12%, Bleacher Report-Turner Sports Network 10%, NFL Internet Group 9%).
Additional results from the January comScore Multi-Platform report:
• 41.3 million people used ESPN mobile properties for 2.6 billion minutes in January, the 5th consecutive month in which more unique people accessed ESPN content on mobile devices than on computers (36.6 million).
• ESPN led the No. 2 mobile sports entity by 9 million unique visitors in January. ESPN received more minutes of mobile usage than the next three properties combined (Bleacher Report-Turner Sports Network, NFL Internet Group and Yahoo! Sports-NBC Sports Network).
• 41% of ESPN’s unique users – 25.4 million people – exclusively accessed content on smartphones and tablets, and 51% of all time spent with ESPN digital content came from mobile device users.
• The 83.0 minutes per user spent with ESPN digital properties (such as ESPN.com, WatchESPN and the SportsCenter app) during January was more than any of the top 130 entities in the sports category.
• In the average minute throughout January, 115,284 people used ESPN digital properties on computers, smartphones and tablets. Among men 18-34 and men 18-49, ESPN was the 10th most-used digital property in the U.S.
Additional results from ESPN Research & Analytics:
• Fans watched 354.3 million digital video clips on ESPN platforms in January, up 35% from a year ago. Last month marked ESPN’s 5th consecutive month with more than 300 million views and more than 30% year-to-year growth. 72% of clips were viewed on computers, 20% on mobile devices and 7% on connected TVs.1
• Viewers spent 740.3 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms, up 69% from last January.1
ESPN networks and ABC sports television content generated 20.6 million tweets in January, accounting for 20% of all TV-related activity during the month. ESPN itself was the No. 3 most-social TV network, with 2.7 million unique users sending 14.0 million tweets about ESPN content, the largest tweet-volume ever for the network.2 Other key social media metrics:
• ESPN counted 28.4 million unique followers across all Twitter accounts in January.
• ESPN’s Twitter accounts were retweeted or favorited 9.2 million times during in January, up 10% from December.3
• 52 million people were reached by ESPN page content on Facebook (+82% vs. last month); 36 million by SportsCenter page content (+36%).4
• 6.9 million people engaged with the ESPN Facebook page (liked a post, shared a story, left a comment), and 6.3 million also engaged with the SportsCenter page.4
• ESPN videos were viewed 44.7 million times on YouTube, up 47% from a year ago.5
1 Source: Adobe Analytics
2 Source: Nielsen SocialGuide
3 Source: Twitter
4 Source: Facebook
5 Source: YouTube