Monday Night Football Helps ESPN Win the Night among All Networks

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Monday Night Football Helps ESPN Win the Night among All Networks

Last night’s Monday Night Football game – a Kansas City Chiefs’ 41-14 victory over the New England Patriots – helped ESPN win the night among all networks in households, viewers and all key male and adult demos. The game ranked as the top telecast of the night across cable and broadcast among the key male demos, as well as adults 18-34 and 18-49.

The Patriots-Chiefs game averaged an 8.8 household US rating, representing 10,219,000 households and 14,426,000 viewers (P2+), according to Nielsen. It peaked from 9:30-9:45 p.m. with a 10.2 rating and 17,012,000 viewers.

In Boston, the game delivered a 9.7 rating on ESPN, and a 1.8 on WMUR-ABC and 18.7 on WCVB-ABC, for a combined 30.1 rating in the market. In Kansas City, the game delivered a 13.9 rating on ESPN and a 29.8 on KMBC-ABC, for a combined 43.7 rating in the market

The top 10 metered markets (in addition to the markets of the competing teams) included: Providence (20.8), San Diego (17.3), Las Vegas (15.1), Denver (13.5), Sacramento (13.2), Seattle (13.1), Indianapolis (12.4), New Orleans (12.3), West Palm Beach (12.2), and Phoenix (12.1).

Through the first four weeks (five games), ESPN’s Monday Night Football is averaging an 8.4 household US rating; 9,747,000 households and 13,555,000 viewers.

MNF on ESPN Deportes

Last night’s Patriots-Chiefs telecast on ESPN Deportes, ESPN’s Spanish-language sports network, averaged a 0.4 Hispanic Household US rating with 52,000 Hispanic Household impressions, and 74,000 Hispanic P2+ impressions, increases of 58 percent and 68 percent, respectively, over the Week 4 game last year. Season-to-date, MNF on ESPN Deportes is averaging a 0.3 Hispanic Household US rating (a 50 percent gain) with 51,000 Hispanic Household impressions and 82,000 Hispanic P2+ impressions, increases of 70 percent and 128 percent, respectively.

ESPN Digital

On WatchESPN, the game reached an additional 353,000 unique viewers, up 98 percent compared to week 4 last year, while logging 24 million minutes viewed (up 90 percent). The game had an average minute audience of 129,000 (up 106 percent).  Additionally, it generated the No. 1 most social MNF game so far this season while also driving ESPN to the top of the list as the most social network for the day on Monday.

ESPN’s NFL coverage on digital platforms attracted an average minute audience of 736,000 on Sunday (up 15 percent).  In addition, ESPN Fantasy Football content across ESPN.com (computers, smartphones and tablets) and the app logged an average minute audience of 421,000 on Sunday (up 50 percent) and generated 46 percent of ESPN’s total digital audience for the day. The app alone had 5.4 million unique visitors on Sunday, up 27 percent.

Next Week: Russell Wilson and Super Bowl Champion Seahawks vs. Washington Redskins on MNF

Next week, ESPN’s MNF returns with Russell Wilson and the Super Bowl champion Seattle Seahawks traveling east to face Kirk Cousins and the Washington Redskins at 8:15 p.m. ET (kickoff at 8:30 p.m.).

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Bill Hofheimer

I oversee ESPN’s pro football PR, including Monday Night Football and NFL studio shows. Other programs I work on include ESPN soccer, Around the Horn and PTI.
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